image of diamond ring
Diamonds symbolize ultimate sophistication and commitment to generations. This precious gem has stood the test of time and endurance over billions of years. It represents strength, flexibility and the power to overcome obstacles. Nothing reflects the natural wonder, uniqueness and beauty of Mother Nature like a diamond.
Here are five reasons to buy diamonds, shared by Toranj Mehta, Director, Marketing, De Beers India:
symbol of purity
When you consider the rarity and clarity of diamonds, it’s no surprise that gems have been more than just gleaming accessories throughout history. Through their journey on Earth, diamonds have stood strong during natural disasters. Diamonds formed from the extreme heat in Earth’s mantle go through a myriad of other rigorous processes and investigations before being ready to be placed in customer’s hands and hearts. Thus, with its everlasting luster, diamond is a symbol of purity and strength, making it a popular choice.
diamonds are Forever
Owning diamond jewelery is definitely a better style statement. Diamonds are undoubtedly the world’s most precious, beautiful and rare gems that are naturally valuable. These forever cherished pieces of carbon have evolved to become symbols of status, power and eternal love and reflect a sense of gratitude and acceptance. Trends have changed over the decades but the growing interest in diamond jewelery has only grown, making it one of the most aspirational purchases. After all, nothing is “forever” more than attractive diamond jewellery. So, in more ways than one, a diamond is forever.
the ultimate symbol of a meaningful gift
Diamonds have always been a symbol of love, commitment, intimacy, achievement and self-expression. This is the reason why they top the list of gifts worldwide, leaving behind other luxuries. Consumers have come to associate a deep emotional connection with diamond jewelery gifted to themselves or their loved ones. When it comes to buying gifts on special occasions, people are now attracted to make quality purchases that are genuine, valuable, long lasting and that define a deep meaning and commitment. Thus, diamond jewelery becomes a timeless gift and a strong symbol of power and eternity.
fixed value
Because of its enduring value, diamonds are often viewed as a special gift that can be passed down through generations. Diamonds signify a sense of gratitude and acceptance. When you buy a diamond you have a piece of history with you that will be imprisoned forever – an irreplaceable feeling or a priceless memory. And in a world of short-term fixes where so much is disposable, symbols of lasting value and strength are more important than ever.
diamonds are a piece of eternity
Diamonds hold memories of your achievements and accomplishments, reminding you to aspire, achieve and celebrate each milestone in your life. They keep stories of romance and commitment passed on to the next generation and as a reminder of your wonderful life. Be it any shape or size, diamonds will never go out of style. Therefore, when you buy a diamond, you are also buying a piece of eternity, which makes life glorious for generations.