as India Apple CEO Tim Cook, eyeing mass 5G adoption with the kicking-off spectrum auction, has said that 5G penetration around the world is still low, a reason that makes him optimistic about its future.
According to Counterpoint Research, the installed base of smartphones with 5G capabilities has crossed 50 million (50 million) in the country, and the 5G smartphone shipment share reached 29 per cent of total shipments in the second quarter (Q2), now The highest till date. ,
In an earnings call with analysts after announcing strong June quarter results, Cook said 5G has picked up.
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“The penetration of 5G, especially if you look at it globally, is still quite low. In some geographies, it is clearly higher, but around the world, 5G penetration is still low. And so I think there is reason to be optimistic,” he said.
According to experts, the 5G spectrum auction, which has seen bids worth Rs 1.5 lakh crore in three days of the auction, and commercial availability will accelerate 5G smartphone adoption among users.
India is looking to deploy 5G services with major cities in the first half of 2023.
He said, “80 per cent of iPhone sales in India come from its five models. Apple has a strong portfolio for 5G and the brand upgrade rate and ecosystem stickiness are among the best in the industry,” Counterpoint Research Director Tarun Pathak told IANS.
This means that “potentially all 4G iPhone users will jump over 5G and are likely to remain within the Apple ecosystem, which is a good trend for the company,” he said.
In India, Apple grew 63 per cent (on-year) in Q2 2021 driven by a smaller base, due to the second wave of Covid-19. It remained the best-selling brand in the ultra-premium segment (Rs 45,000 and above or $650).
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According to Counterpoint, “Increasing ‘Make in India’ capabilities for both local consumption and exports, offline push through multiple promotions and consumer brand preference in the Rs 50,000 and above segment gave Apple its edge in the premium segment.” helped keep.”
The opening of its own e-store, the iPhone SE 2022, and offers on other models will drive Apple’s shipments in the coming quarters.
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