One of the most trusted and reputed brands in the travel gear category, American Tourister understands our plight and is ready to rescue you! The brand encourages people to go back to work and more importantly, to travel and explore safely.
While you may actually want to plan the vacation, however, there is one problem – leave permission. You are quite apprehensive about asking your boss for a few days off. Well, the brand new campaign from American Tourister has got you covered. The digital campaign #UndeniableLeave has a simple yet effective activation where there is a leave application from the employees, appealed by none other than Virat Kohli. And there’s no denying when King Kohli is batting for you!
Let Virat Kohli approve your leave!
Yes, you heard it right! American Tourister’s brand ambassador Virat Kohli will make your vacation appeal, which even your boss’s boss won’t turn down! all you have to do is
Remixing these pre-made reels on Instagram and sharing them with your boss. There are custom reels made for both men and women to be as authentic and seamless as possible. It’s that easy!
Everyone needs a break from work, even Kohli agrees. The American Tourister brand ambassador shared, “With hectic training and touring schedules, I know the importance of taking a break from work. It was a fun way to get that message across to young Indians.”
“The urge to travel has increased tenfold after the pandemic, but office commitments make it difficult for them to do what they want. Hence, this campaign brought a new approach towards the need to take time off from work. and motivating people to go on the journey”, says Pragya Popde, Head of Marketing Communications, and we couldn’t agree more with her.
Anushree Tanwala, Executive Director – Marketing, has the same view. “It is a fact that people have the urge to travel, but work always gets in the way. It was a quirky and fascinating way to work in the back seat and take people on a well-travelled holiday”, She says. ,
How to get leave request from Virat Kohli
To access this indisputable vacation application, log on to the American Tourister Instagram page.
@amtouristerin
#incredible holiday
#American Tourister
Listen to Virat Kohli and explain how you can use this unique holiday application here:
Visit the American Tourister Instagram page. Look for two pre-made reels. Pick the one you like best, and remix it with your works—and that’s it!
Share it with your bosses. Once approved, make sure you are ready to make the trip a memorable one with your American Tourister Swagpack.
View leave application for men here
Leave application for women can be found here
Since its founding by Sol Koffler in 1933,
American Tourister Has become one of the most trusted and recognized brands with a legacy of over 80 years. Its commitment to selling durable and affordable goods began in the 1930s and continues to this day. With its acquisition by Samsonite in 1994, the company continues its tradition of marrying superior quality and design at a great price, offering the widest selection of travel gear targeted at the masses.
Disclaimer: This article was produced by Times Internet’s Spotlight team on behalf of Samsonite.