This young entrepreneur from Chennai is on a mission to popularize fresh juice made from sugarcane, coconut and nungu with inventive sherbet and mocktails.
In 2019, EP Jeevan launched a food truck focused solely on health food, providing fresh sugarcane juice for morning walks on the Besant Nagar beach. But then the pandemic struck, and it had to be called off.
Earlier this year, they launched again. This time around he has partnered with Erode Amman Mess in Adyar to set up a juice bar, Absolute Sugarcane, which sells sugarcane juice in a variety of flavors as well as soft coconut water and coconut water. nungu (snow apple) based juice.
After completing his engineering degree at BITS-Pilani, Jeevan has worked with several MNCs since 2009. He has now emerged as a food entrepreneur with a mission to popularize natural sugarcane juice and traditional regional drinks among the younger generation.
a spectrum available
To that end, the full cane menu lists “classic” and “exotic” options. “Classic sugarcane juice comes in the form of lemon, mint or ginger, but it is our exotics that are most popular. Among them, the Cane Pineapple Mojito and Coconut Cane Slush are hits,” says Jeevan. Pre-Minced Pineapple, A refreshing cocktail of basil seeds mixed with mint leaves and cane juice.
Read also | Fresh Crush, Chennai offers Sugarcane juice with betel leaves and sarsaparilla
Nungu Pali, traditionally considered a healthy summer drink, here made with coconut water, cream and ice apples, then served cold. their other important efforts are nungu sorbet, Eleanor Vetiver Cooler, which has the mild flavor of this herbal root and glorified ginger, where instead of crushing the ginger with sugar cane, it is cut into thin strips for a sharper flavor.
“We see sugarcane juice vendors near bus stops and railway stations: the drink is affordable and accessible to all. But many of us are wary of the ice or water used in the process, or the condition of the juicer,” he says, “My idea was to make sugarcane juice in a hygienic way and in many forms. We buy sugarcane from the farmers of Erode region of Tamil Nadu. Snow apples are available for about nine months in a year and tender coconuts are available throughout the year. While soft coconuts are sourced from all over Tamil Nadu, snow apples come from Villupuram, Puducherry and Kerala. ,
Growing up, state-level athlete Jeevan says he spent long hours at his school and college playgrounds. While returning home from practice, stopping for sugarcane juice was a daily ritual. In those days he wondered why such a nutritious, delicious, all-natural product is sold only on the roadside.
“We have just launched one more outlet in Kilpauk and soon more outlets will be launched in a phased manner,” says Jeevan. We introduce new flavors from time to time, and will launch soon padneer (a diluted sap extracted from the inflorescence of a palm tree).
Complete sugarcane is located at Adyar (7904115106) and Kilpauk (6380244873). It is also available on Zomato.
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