Aditya Birla Health Insurance Company Limited. (ABHICL) on Thursday said it has signed a bancassurance agreement with Utkarsh Small Finance Bank for distribution of health insurance products through the lender’s network of branches across India.
“Through this tie-up with Utkarsh Small Finance Bank, Aditya Birla Health Insurance’s comprehensive suite of health insurance plans, including Suraksha health plans, will serve the bank’s over 2.7 million customers with 642 branches in 214 districts spread across 19 states and 2. will be available for purchase in Union Territory in the country,” the insurer, a subsidiary of Aditya Birla Capital Limited, said in a press release.
Mayank Bathwal, Chief Executive, Aditya Birla Health Insurance, said, “This Bancassurance partnership will help further strengthen our distribution and unlock growth opportunities through the bank’s extensive network. This tie-up will help us reach Tier II and Tier III markets with insurance solutions that will increase the penetration of insurance in the country.”
Aditya Birla Health has 175 branches in India and has a diverse presence in 2,800 cities spread across the country. With a vast network of over 9,500 hospitals, the company can provide health insurance facilities to the deepest and least penetrant parts of the country.
As per the press release, with this new partnership, Aditya Birla Health now has 12 Bancassurance partners with over 51,120+ direct selling agents across India.
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