Airtel introduces a new ‘Family Plan’ to counter Jio’s latest postpaid offer

all of Bharti Airtel’The recently introduced postpaid plans include support for Amazon Prime, Disney+Hotstar, and Airtel Xstream along with access to OTT plans as an add-on connection. Although 799 more 998 plans go a step further by providing additional benefits like direct-to-home (DTH) services and broadband plans respectively. The move is part of Airtel’s efforts to offer a comprehensive package of services to its customers.

One of the reasons why Bharti Airtel has introduced new entry-level tariffs 599 may be meant to address the cost-effectiveness issue for smaller families. currently, 999 postpaid plan Supports up to four SIM cards, which may not be necessary for a family of two. with new 599 plan, each connection will cost the same 300 and offer a total data allowance of 105GB, making it a more suitable option for such families. The move is part of Airtel’s strategy to provide customized plans to meet the specific needs of customers.

Compared to its competitors, live’s 399 scheme provides exemption to a family of four with a total outflow of Rs. 696 or 174 per connection. However, the plan lacks value as it does not provide any OTT offering. On the other hand, Vodafone Idea offers an entry-level family postpaid plan 699, which includes an additional SIM card bundled with OTT apps. This highlights the various options available in the postpaid family plan segment, each with its own set of benefits and limitations. Bharti Airtel’s latest move to introduce more competitive pricing and additional benefits is likely to strengthen its position in this market.