New Delhi: Amazon.in witnessed one of its biggest-ever Great Indian Festival celebrations, with sellers witnessing record sales across popular categories of the Great Indian Festival that began on October 2.
The online retailer has thanked each of its patrons for supporting small businesses this festive season. heroine Tweeted:
The highest number of customers shopping on Amazon India was seen, with 79 percent of new customers coming from Tier II and III cities like Ernakulam and Guntur. Amazon received an overwhelming response from businesses in Tier II and III markets, with 55 percent of orders coming from these markets. Over 46 per cent growth was witnessed in new MSMEs (Micro, Small and Medium Enterprises) who created a business account with Amazon Business during this period. great indian festival compared to 2020.
According to data provided by Amazon India, 99.7 percent of customers with pin codes made purchases during the month-long celebrations.
‘Local Shops on Amazon’ sellers saw a 2x spike and sold more than 10 products every minute. Amazon said around 30,000 sellers became ‘Lakhpatis’ during the month-long Great Indian Festival sale.
The most preferred categories during Amazon sales were appliances, new kitchenware, TV and sound systems, grocery, furniture and electronics and accessories. Festive clothes, women’s ethnic wear, men’s t-shirts, gold jewelery were in great demand in this festive season sale.
Interestingly, over a million customers bought gardening products like plant pots, gardening tools, soil supplements and more from Amazon for the first time during the sale.
E-commerce platforms, including social commerce and grocery, posted sales of around US$ 2.7 billion in the first four days of the festive sale (October 2-5) and are on track to hit the gross GMV mark of US$ 4.8 billion, news agency PTI Consulting firm RedSeer quoted Data.
In addition, Alexa – Amazon’s digital assistant – has made over 36 million requests during the Amazon Great Indian Festival 2021 to guide customers on product searches, event stores, deals, games, information about products and more on the Amazon Android shopping app. answered.
Customers purchased over 15,000 products from specially curated stores like Corporate Gifts, Work From Home, Back to Work Stores designed to meet the diverse needs of business customers.
with PTI inputs
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