Amul is known to release creative topicals on special occasions of different kinds. Sometimes, they honour achievements as well as the people behind them. For instance, when the Indian team won the Asia Cup 2023 some time ago, the dairy brand shared an illustration in honour of Mohammed Siraj. The bowler had managed to take a stunning four wickets in a single over, and six in total. More recently, Amul has paid tribute to yet another cricketer with a quirky illustration: Rachin Ravindra.
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In the post, only the figure of the young New Zealander is visible in the centre. Amul never fails to introduce some wordplay to the design, and this time is no different. The text above the cricketer reads, “Rachin For The Stars” (A twist on “reaching” for the stars). Below him are the words, “Amul. What A Breadsman!” Wondering why the dairy brand decided to single out Rachin Ravindra all of a sudden? The caption of the post reveals that it was his latest achievement on the field that has left many impressed. Moreover, his desi connection has also received interest. The caption states, “#Amul Topical – New Zealand Batsman of Indian origin excels with two centuries in WC 2023”. Take a look at the topical below:
Before this, Amul had released a topical to shed light on a social issue – a departure from its usual celebratory tone. The problem in question was air pollution, which the dairy brand called a “foggone conclusion”. This environmental concern is currently affecting different parts of the country, and the dairy brand attempted to bring people’s notice to it in a unique way. Read the full story here.
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About Toshita SahniToshita is fuelled by wordplay, wanderlust, wonderment and Alliteration. When she is not blissfully contemplating her next meal, she enjoys reading novels and roaming around the city.