Anand Mahindra Says ‘Delighted’ After Manoj Bajpayee’s Feature In Krrish-e App

Bollywood actor Manoj Bajpayee has been appointed as the new brand ambassador of Krrish-e, Mahindra Group’s new Farming as a Service (FAAS) business. The company’s chairman Anand Mahindra has expressed happiness over the appointment of Bajpayee as the brand ambassador. Mahindra wrote, “Happy to welcome you to the Krrish-e family. You are the son of a farmer and passionate about bringing digital technology to farming.”

“This Dussehra, farmers will win over pests, diseases and weather with scientific measures,” he said.

Launched in 2020, Krrish-e . has a new business vertical Mahindra Which provides technology driven services.

Mahindra Group’s Krish-e app provides scientific, field-validated and personalized crop advice to farmers. This Farm App leverages a combination of technology and agriculture expertise. These agricultural advisory services provide a scientific and personalized crop calendar for each farm.

Agriculture Advisory Service is available free of cost so that farmers from different parts of India can take advantage of its offerings. Presently, advisory services are available for sugarcane, wheat, potato, maize, chilli and paddy crops in different states. Mahindra Group will be launching more crops soon in the coming months.

The app and advisory services are available in eight local languages: English, Hindi, Marathi, Telugu, Kannada, Tamil, Gujarati and Punjabi.

NS Application It includes a complete mentorship through various activity modules like ‘Crop Calendar’, ‘Fertilizer Calculator’ and ‘Spray Calculator’.

A digital diary, called ‘Digital Khata’, is also available inside the app to record all transactions. In addition, it has a ‘Len-Den Diary’ to help farmers keep track of their finances and an in-app ‘Helpline’ for farmers to help them connect with Krish-e Sahayak and resolve their queries. does.

Krish-e Nidan App on the other hand is a real-time crop disease identification app that will help a farmer to identify common plant diseases and pests affecting more than 20 popular crops. The app claims to help in accurate and quick identification of pest/disease infestations and provides real-time solutions.

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