In the last two years, tablet shipments saw impressive growth, especially in Q4 2020, due to the global pandemic. However, the demand pills Started showing a decline in Q4 2021, which continued into Q1 2022. According to a recent report by IDC, total tablet shipments fell 3.9% year-on-year in Q1 2022, with total shipments at 38.4 million units.
The report suggests that the drop in shipments is due to lower demand for the tablet as users are holding onto their old purchases. According to IDC, in Q1 2021, a total of 52.2 million units were shipped. According to the report, demand still remains above pre-pandemic levels, but growth appears to be slowing down, which can be seen as a sign of the market returning to normalcy.
However, despite the slowdown, smartphone makers are not shying away from entering the tablet market.
“While the tablet market globally is certainly on a downward trend due to low demand in mature markets, it is interesting to see many new players entering emerging markets, especially smartphone vendors such as Realme, OPPO, Xiaomi, and so on. Kind,” said Anupa Natraj, senior research analyst, IDC.
Apple continues to dominate the market with ipad Because it garnered around 31.5% of the market share. However, it’s not all hunky-dory for Apple, with the Cupertino giant losing 4.23 percent in total shipments last quarter. During its quarterly results call, Apple revealed that revenue from the iPad was also down 2.2% compared to the previous quarter. The Cupertino giant shipped 12.1 million units of iPads in Q1 2021, while it recorded shipments of 7.8 million units in Q1 2022.
Anunga Natraj further adds, “While their volume is not yet enough to move the market, it is the high demand for tablets in emerging markets since the start of the pandemic that prompted these sellers to leverage their existing channel. has done. Presence to build an ecosystem where consumers have multiple products from the same brand, such as Apple. ,
samsung took second place with a market share of 21 percent, followed by Kindle maker Amazon with a market share of 9.6 percent. Meanwhile, Samsung and Amazon have shipped 8.1 million and 3.7 million units respectively.
Lenovo Shipments coming in at 3 million units came in fourth, registering the biggest decline of 25.9 per cent year-on-year. Huawei posted a 17.2 percent decline with 2.2 million units shipped in the previous quarter. At the same time, other manufacturers accounted for 24.1 percent of the market share, with total shipments of 9.2 million units in Q1 2022.