Apple’s polishing cloth sells for Rs 1,900.
The tech giant added a new product to its lineup at Apple’s Monday event: a polishing cloth. Fabric made of “soft, non-abrasive material”, available to purchase at apple shop – But only if you are willing to spend Rs 1,900. While the polishing cloth comes with Apple’s signature logo in one corner, it is not immediately clear what sets it apart from other microfiber cloths on the market that are sold at a fraction of the price.
For comparison, premium microfiber fabrics go for about $1.50 each on Amazon. according to a bloomberg Reportedly, this puts Apple’s polishing accessory (which retails for $19) in the race for its highest-margin physical product.
Apple says its latest accessory will “safely and effectively” clean any Apple display. According to the company’s listing on its online store, it is compatible with almost all Apple products, including the iPhone, iPad, and MacBook. But while the polishing cloth is already in short supply — shipping to some parts of the world requires three to four weeks — the reactions on social media were less than impressed.
Many called out to Apple for the high price of the accessory.
are you kidding with me? @Apple
2000 rupees for a cloth? you guys are crazy pic.twitter.com/j01UpIYDil
— pawan kumar (@imthepk) October 19, 2021
Apple polishing cloth only 1900🥲#AppleEventpic.twitter.com/ntvdo8hAj1
— Sahil Wani (@wani_sahil_) October 19, 2021
Apple’s polishing cloth released
To dry your eyes when you check out the new Mac Books starting at ₹ 1949900.#AppleEvent#Applepic.twitter.com/81fQhoCO8t— anuj shukla (@ursanujofficial) October 20, 2021
One Twitter user wrote, “Apple has the audacity to sell a piece of clothing for $19.”
A piece of cloth in apple $19 . I have the audacity to sell pic.twitter.com/Cdp0o5eL4k
— no waitmaybe (@nowaitmaybe) October 19, 2021
Some dubbed it “peak capitalism”.
Extreme Capitalism This $19 Apple Polishing Cloth Might Be pic.twitter.com/f5vbRwe3fG
— Andrew Cunningham (@AndrewWrites) October 18, 2021
While others were happy to add a compatibility list for the fabric by Apple.
booty! did @Apple Really just add a compatibility list for cleaning cloths? I pic.twitter.com/XwT3PrrLkz
— Kyle Reddock (@WinPhanKyle) October 18, 2021
Apple actually sells a branded cleaning cloth for $19, and lists compatibility with every Apple product it can be used on. This is the future. pic.twitter.com/ISogtv8cNR
— Who You 2.0 (@fuyutsukikaru) October 19, 2021
There were a lot of memes on twitter
#ApplePolishingCloth#Apple
Pic 1: Apple launches something worth only Rs 1900
Pic 2: This is a piece of cloth to clean apple’s tools pic.twitter.com/PtxwQwve5Y— aman saini (@sainiaman038) October 19, 2021
Apple launched a cloth worth Rs 1900 to clean its device.
Take my handkerchief.. pic.twitter.com/hTZa9KR8uH
— ghost rider (@sandybond001) October 19, 2021
Apple is now selling polishing cloths for ₹1900 so you can keep your iPhone and MacBook super shiny.
home textile – pic.twitter.com/my8tLuxURe— Akshay (@nipfti) October 19, 2021
Apple has a history of pushing price ranges with its products, with each new release accompanied by a slew of now-anticipated jokes about its pricing. According to Bloomberg, the iPhone was actually the first smartphone to cross the $1,000 mark. However, unlike polishing cloths, Apple’s laptops and smartphones generally earn positive reviews for their features and capabilities.
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