research firm International Data Corporation (IDC) has released the Wearables Market Report for the third quarter (Q3-2021) of the year 2021. The report contains both good and bad news for the Cupertino giant Apple, Apple and Huawei split Xiaomi During the quarter they tied for first place in the wrist-worn segment.
However, while Apple managed to grab the top spot, shipments of the Apple Watch saw a steep decline. Despite a 35.3% decline in Apple Watch shipments during the quarter, Apple retained the top spot during Q3-2021. The company seems to be facing stiff competition from samsung In the premium segment. Samsung’s latest offering Galaxy Watch 4, the company’s first Android exclusive watch, is reportedly doing well in the market. The Samsung Galaxy Watch 4 is also the first watch to be launched after Samsung and Google announced a partnership for smartwatches in May this year. With the Galaxy Watch 4, Samsung goes beyond its own Tizen On Google’s Wear OS. According to the report of IDC, the Samsung Galaxy Watch 4 series has received a lot of response. Incidentally, while Samsung’s 2021 flagship smartwatch Galaxy Watch 4 went on sale in the last week of August, the Apple Watch Series 7, 2021 model hit retail shelves globally in mid-October.
What good news has brought for Apple
So, wondering what’s the good news for Apple in the wearables segment? It is the hearables of AirPods and Beats. IDC says, “The AirPods and Beats wearables have helped the company consolidate its leadership in the wearables market, although these products have also faced challenges in recent quarters as competition in the wearables segment remains strong. ” Also, despite the challenges, Apple captured more than 53 percent of the dollar’s value in this market.
Who are the other four companies in the top 5
Apple leads the wearables market, followed by Samsung, Xiaomi, Huawei and India’s Bot (Imagine Marketing). Boat once again broke into the global top 5. “Relentless marketing and low-cost products have helped drive volumes. In recent quarters, the company has also launched watches, which now account for 10% of its shipments,” the report said. ,
As far as Xiaomi losing the top spot in the global smartwatch market is concerned, Jitesh Ubrani, research manager at IDC Mobility and Consumer Device Trackers, says, “Demand is gradually shifting from wristbands to watches as consumers increasingly become a more Want capable devices and as such the difference in pricing narrows.” He adds, “The number of watches sold for less than $100 is now on par with wrist bands, which have dominated this price band in the past. Growth between Indian and Chinese brands is leading the low-end watch space. while Apple, Huawei and Samsung hold onto the high end.”
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