AU Small Finance Bank on Wednesday announced the launch of the AU Bank LIT (Live-It-Today) credit card, which allows customers to choose the features of their choice on their cards and decide whether they wish to use them. What is the time period for the features you want.
Instead of buying multiple cards for different categories like travel, shopping etc., customers can opt for the categories of their choice under this offer and can switch any of these facilities as and when they want, as per the bank.
“While credit card companies offer attractive products in different categories, it is often difficult for customers to find a combination of all such features in a single card. This forces them to choose multiple credit cards that offer a range of rewards such as travel cards for maximizing travel related spending or co-branded cards for shopping on specific e-commerce sites. With the LIT Credit Card, the bank has put the power of choosing these features in the hands of the customers – all categories in one card. In addition, they also get the freedom to toggle these facilities on or off as per their changing lifestyle requirements,” AU Small Finance Bank said in its statement.
Customers can activate any feature in real-time for a small feature fee and the default validity period for each feature is 90 days. In addition, cardholders can track their earnings from transactions done through the card on the AU0101 application.
The LIT Credit Card comes in five categories including one or two lounge access per quarter (customer has to choose), milestone benefits, free subscription to various OTT and lifestyle services, high reward points for online and POS transactions and other small rewards. provides facilities. Fuel surcharge waiver and cashback on grocery, among others.
“Soon, we saw that digitally-savvy and GenZ consumers needed more control over the products they use. This led to the development of the customizable LIT credit card that brings the features of multiple credit cards into a single card Sanjay Agarwal, MD & CEO, AU Small Finance Bank said, “We will continue to launch many such new products and stay true to our mission of being a change agent through our mission Badla Hum Se Hai.
AU Bank launched its first range of credit cards last year. Since launching its first credit card last year, the bank claims to have enrolled over 2.3 lakh credit card customers from over 200 districts across Tier 2 and Tier 3 cities.