In December 2021, Toyota Kirloskar Motor sold 10,832 units in India, showing a growth of 45 per cent as compared to December 2020. However, between January and December 2021, carmakers sold 1,30,768 units in India, a year-on-year growth of 72 per cent.
see photosIn December 2021, Toyota Kirloskar Motor sold 10,832 units in India, showing a growth of 45 percent
Toyota Kirloskar Motor (TKM) has released the monthly sales figures for December 2021, during which the company sold 10,832 units in India. Compared to 7,487 units sold during the same month in 2020, the company witnessed a year-on-year growth of 45 per cent. For the entire calendar year, between January and December 2021, Japanese carmakers sold 1,30,768 units in India, a year-on-year growth of 72 per cent as compared to 76,111 units sold in CY 2020. In both the cases, we have to consider the fact that the market conditions were very different in 2020 with the nationwide lockdown and other COVID-19 related challenges. In fact, the auto industry also witnessed zero sales in April 2020, therefore, this massive increase should be treated as a one-sided anomaly.
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That being said, 2021 was also plagued by its own set of challenges, such as a second wave of the coronavirus and a global shortage of semiconductor chips. Toyota, however, says that demand picks up in the second half of the year and is returning to pre-Covid times. Actually, in the month of December 2021 Toyota Recorded highest customer orders for the whole year.
Toyota says Innova Crysta and Fortuner continue to dominate their respective segments
Talking about the company’s sales performance, V. Visselin Sigmani, Associate General Manager (AGM), Sales & Strategic Marketing, TKM said, “We started the year with a fresh start and renewed expectations of recovery. However, the disastrous second wave brought in by the new financial year brought great resilience, not only to businesses but also to society at large. The latter half of the year saw a pick-up in demand and was initially attributed to a spurt in demand. This can be attributed to factors helping in the demand, and can be further pushed by the demand due to the festive season. Presently, the growth in demand however has remained on its own.”
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With regard to model-wise demand, Toyota says that Innova Crysta and Fortuner continued to dominate their respective segments and even after that we launched the Legendary trim. The Legendary variant of the Fortuner has received overwhelming response from buyers, and Toyota says that it has become the flagship model in the segment. Apart from these, Toyota also sells premium models like the Camry Hybrid and Vellfire MPV along with the Glanza and Urban Cruiser in the entry-level space.
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Right now Toyota India is gearing up to launch the Hilux pick-up SUV in 2022
Commenting on a plan for 2022, Sigamani said, “Looking ahead in 2022, we aim to expand our footprint with a special focus on Tier 2 and 3 markets. Growth for TKM is in terms of sales numbers only. With an advanced product portfolio, we are hopeful that we will be able to cater to more segments as well as new markets in 2022 and beyond.”
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Currently, Toyota is preparing to launch the Hilux pick-up SUV, which will be the first of its kind from the company in India. It will compete with Isuzu D-Max V-Cross.
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