Kia also recorded its best quarterly sales between January and March 2022 with over 60,000 units.
Kia has recorded its best ever monthly sales in India with 22,622 units sold in March 2022 – a year-on-year increase of 18.44 per cent. The popular Seltos remained Kia’s best seller with 8,415 units sold in the month, followed by the new Carriage, which posted sales of 7,008 units, edging out the Sonet by 137 units from the second spot. The premium Carnival sold 328 units for the entire month. The carmaker also recorded its best quarter ever with dispatches of 60,062 units – a growth of 9.5 per cent over the fourth quarter of FY 2020-21.
Commenting on the development, Hardeep Singh Brar, VP and Head of Sales and Marketing, Kia India said, “2022 has been a good year for us so far as we have been able to maintain our positive sales momentum in the last quarter. Our growing sales numbers can be attributed to our recently launched Cairns which has won the hearts of Indian customers. We look forward to this outstandingly positive trajectory backed by our revolutionary products and quality customer experience services.”
In March 2022, the Karens surpassed the Sonnet to become Kia’s second best-selling model
The Cairns registered a total sales of 12,117 units since its launch in mid-February.
Kia had additional reason to celebrate with the company clocking 20 percent year-on-year growth in fiscal year despite the semiconductor shortage. The carmaker recorded sales of 1,86,787 units between April 2021 and March 2022. Seltos remained in the driver’s seat in terms of sales for the company in the financial year, contributing 51 per cent to total sales with Sonnet contributing 40 per cent to the cumulative figure. ,
The carmaker, however, has said that it is not completely out of the woods yet as the global semiconductor shortage is still a concern.
“We are still in the recovery phase, as semiconductor shortages remain a concern, which has impacted our planned production. However, we assure our customers that we are alert to trends globally and the waiting period Adequate measures are being taken to keep it under control.”
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Kia recently started operating the third shift at its Anantapur facility as it looked to address the increasing waiting period on its line-up of cars. The plant caters to both domestic and export markets and has recently crossed the 5 lakh unit production milestone – 4 lakh units for the domestic market and 1 lakh for exports.
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