New Delhi: The Badminton Association of India (BAI) on Friday announced Sony Pictures Networks India (SPNI) as its broadcast partner for the Yonex-Sunrise India Open 2022, which began on January 14 in the national capital and will continue till January 16. . January.
The 11th edition of the tournament will see defending world champion Loh Kean Yew of Singapore and bronze medalist Lakshya Sen along with two-time Olympic medalist PV Sindhu and 2015 India Open champion Saina Nehwal play the lead roles in the draw.
The tournament is being telecast live on Sony TEN 1 channel and will be telecast live on OTT platform SonyLIV starting from the quarter finals.
Ajay Singhania, General Secretary, BAI said, “Unfortunately, this year we do not have spectators or media covering the event but now they can watch the action from their home and after a long time the world-class games played in India. Can watch badminton action.”
With close to 22 hours of badminton action, badminton enthusiasts will be able to watch top shuttlers including the pair of three-time world champions Mohammad Ahsan and Hendra Setiawan, as well as other top-ranked players including Busanan Ongbamrungphan from Thailand, Singapore . The pair of Jia Min Yeo and Chirag Shetty and Satwiksairaj Rankireddy and HS Prannoy are completing a decade of hosting this tournament among Indians.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head of Sports Business, Sony Pictures Networks India, said, “The country has a passion for badminton. Indian players such as PV Sindhu, Kidambi Srikanth and Lakshya Sen, who won medals at the global marquee tournament last year, are strong. The performance led to the sport being watched by around 70 million viewers on TV in 2021. Badminton was one of the most watched sporting disciplines on our network at the recently held 2020 Tokyo Olympic Games, with PV Sindhu’s semi-final match on TV. But achieved the highest rating of all Olympic events that were broadcast.
The event, which also kickstarted the BWF World Tour calendar, made a comeback after a two-year hiatus due to the coronavirus pandemic. It is being played at the KD Jadhav Indoor Hall at India Gandhi Stadium in New Delhi for the next two days.
Sony Pictures Networks India (SPNI) is an indirect wholly owned subsidiary of Sony Corp., Japan.
SPNI has several channels for Hindi movies including Sony Entertainment Television (SET and SET HD), MAX and MAX 2.
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