Bajaj will handle all sales and service operations for Triumph in India. This strategic partnership was announced by both the companies a few years ago, which involved Bajaj and Triumph co-developing new entry-level mid-capacity Triumph models that would be manufactured by Bajaj at its Chakan facility.
Triumph’s India operations will now come under Bajaj’s Probiking business, which is headed by Sumeet Narang. Meanwhile, Shobh Farooq, who was till now the business head of Triumph India, has now moved to Bajaj’s electric mobility arm, Chetak Technology Ltd.
As part of these official announcements, it is now confirmed that the first new model coming from this partnership will be launched in 2023, and we expect it to arrive in the next few months. Bajaj and Triumph had earlier announced that a number of different displacements spanning between 200 and 700cc would be offered.
To cater to these new, more affordable Triumph models, the company’s dealer network will also be rapidly expanded from the current reach of 15 cities to 120 cities over the next two years. The showrooms will be tiered, with some primarily focused on high-end bikes developed by Triumph. The other showrooms will be spread across tier two and tier three cities and are likely to offer a mix of large and small Made-in-India models.
What has been made clear is that we will not see Bajaj and Triumph-branded motorcycles under one roof. The Triumph operation will be run independently from both Bajaj and KTM, and Triumph showrooms will remain exclusive to the brand. The press release also states that “these new showrooms will be built at Triumph’s global standards.”