Last Update: April 22, 2023, 14:05 IST
Apple CEO Tim Cook is on his India visit for Apple Store launch in Mumbai and Delhi.
According to the report, the Silicon Valley giant should focus on aftercare exclusively for the Indian market at affordable prices
Apple opened its first two company-owned stores in India in Mumbai and Delhi this month, generating excitement among consumers.
With CEO Tim Cook attending early events, the behemoth made headlines, but a latest survey has revealed that one of the most common complaints it’s received from consumers over the past three years is the quality of Apple products and their high cost of service . problem has to be faced.
The survey revealed that problems include battery discharge, display damage, and wonky charging equipment, among other issues.
“Approximately 3800 out of 11,269 Apple device owners responded […] The report states that there was some issue with devices that are less than 3 years old, with issues such as rapid battery discharge, display screen damage, and battery heating.
However, it is likely that as soon as Apple stores open, many of these consumers will walk in with a faulty product or service request, something that Apple must address in order to build consumer confidence in India.
Another major issue that LocalCircles has reported in the past as a top consumer concern in India is the high cost of device service and repair with most brands.
The report said that it was found that 2344 Apple device users gave feedback in the Right to Repair study in 2022. Of these, half had an Apple device less than three years old that needed repair and said they found the cost prohibitive for repairs. This through Apple and its partners.
“22% didn’t need a device repaired, 19% didn’t check the cost of repair through Apple and got it done locally,” the report said, while only 10% said they’d ordered a repair through Apple. found the cost justified.”
As per the report, the Silicon Valley giant should focus on aftercare specifically for the Indian market at affordable prices.
“The more important aspect from a consumer perspective though is product quality, reliability, service responsiveness and service affordability on Apple products. This is an area that needs Apple’s immediate attention as the survey found that a large percentage of Apple consumers are facing problems with their less than 3 year old devices and many people turn to Apple for repairs. find the cost unaffordable and hence resort to local repairs.” said.
In summary, while 30 percent of Apple consumers are likely to visit company and franchise stores and make purchases there, 44 percent of them say they currently visit the store to look for products, but to buy them locally or online. Shop locally through commerce platforms.
As the mega Apple stores are now available in India, it is likely that they will lead to more consumers shopping in these stores. However, considering the time it took for Apple to open these two stores, Apple’s sales in smaller cities in India are likely to continue until the Apple Store arrives in these cities.
about the survey
To understand how Apple consumers buy the company’s products and the major issues they are likely to face with Apple products that are less than 3 years old, LocalCircles conducted a national survey, collecting 22,000 questions from Apple product consumers located in 271 districts. More responses were received. India. 63 percent of the respondents were male while 37 percent were female. Further, 47 per cent respondents were from Tier 1, 35 per cent from Tier 2 and 18 per cent from Tier 3, 4 and rural districts.
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