BFSI customers expect services to be provided promptly: Sun Life ASC

Tarun Sareen, Managing Director, Sun Life Asia Service Center | Photo Credit: Special Arrangement

BFSI (Banking, Financial Services and Insurance) customers now expect services that they want delivered instantly and this transformational change in customer behavior has added to the challenges of the insurance industry, Tarun Sarin, Managing Director, Sun Life Asia Service Center (ASC), a microcosm of Canadian financial services, insurance and asset management leader Sun Life.

“Given the nature of business, this has always been one of the challenges of the insurance industry. However, as technologies mature, there are possibilities to bring in operational efficiencies without compromising on customer expectations and safety,” informed Mr. Sareen Hindu,

To further strengthen its position as a digital and innovation hub and engineering and tech powerhouse for Sun Life, especially from India and the Asia Pacific region, ASCI will invest in NextGen digital competencies and hire senior leaders to develop cutting-edge capabilities. Will develop engineering talent. In the form of API, AI/ML, Cloud, Data, DevOps and Experience Design.

As part of this, its recently opened facility in Bengaluru replicates its capabilities in Gurugram, modernizing, building end-to-end squads in cloud, SecOps, Center of Excellence (COE) such as Pega, and Salesforce Will focus And hire experienced technology roles such as architects, product owners, designers, engineers, data analysts and others, Mr. Sarin said.

“The new office will focus on building a contemporary engineering culture and deepening technical talent to leverage data and insights to drive digital transformation for clients,” he said.

ASCI is very focused on building its capabilities to suit the present and future requirements. And in doing so, its biggest differentiator was talent. He anticipates that a deep and specialized skill base available in Bengaluru will help the company better serve its customers.

According to Mr. Sarin, Sunlife ASC’s new office in Bengaluru will play a role in supporting ASC in India and the parent brand. From here we will focus on building end-to-end squads across Modernization, Integration, Cloud, DevSecOps, Center of Excellence (COE) such as Pega and Salesforce, and hiring experienced technology roles such as Architects, Product Owners and CX-Designers. among others.

“We will leverage advanced analytics tools and techniques to identify important trends and patterns in customer behavior, which can be used to create more targeted and personalized solutions tailored to customer needs,” he elaborated.

ASCI, Sun Life’s Global Center of Competence, has been growing at a CAGR of 10 to 15% in India since its entry into the country 17 years ago.