Bhool Bhulaiyaa 2 poster featuring Kartik Aaryan
‘Bhool Bhulaiyaa 2′ starring Kartik Aaryan, Tabu, Kiara Advani and Rajpal Yadav has emerged as the box office winner with a collection of Rs 171.17 crore so far in India. The film, which released on May 20, took Bollywood out of trouble and collected Rs 3.45 crore on its 24th day as very few Hindi films have managed to do well at the box office in recent times. Kashmir Files’
Senior film trade analyst Taran Adarsh shared the archive of the Kartik Aaryan-starrer film in his tweet on Monday, “#BhoolBhulaiya2 continues to surprise [the industry] and silence [the detractors] With its super run, week after week… the great trend in Weekend 4 says it all… [Week 4] Venus 1.56 crore, Saturn 3.01 crore, Sun 3.45 crore. gross: ? 171.17 cr #IndiaBiz.”
However, it would not be correct to call the film’s success a surprise as independent trade analyst Sumit Kadel gives different reasons behind the film’s phenomenal success.
To begin with, Bhool Bhulaiyaa 2 is “a well-made horror-comedy”, according to Sumit. It belongs to the genre that is gaining momentum and has garnered a huge fan following in India given the phenomenal success of films like ‘Stree’ and ‘Go Goa Gone’.
Sumit further added that after the pandemic, the audience is yearning for big screen entertainment like ‘Bhool Bhulaiyaa 2’. According to him, audiences are mostly interested in watching escapist cinema because “films with high content are bombing at the box office”.
The legacy of its first part ‘Bhool Bhulaiyaa’, which came out in 2007, gave ‘Bhool Bhulaiyaa 2’ the initial thrust to promote Nitro at the box office race track.
And finally, Sumit credits Kartik’s rising fandom and stardom behind the film’s impressive performance, as he says, “Karthik Aryan’s stardom came into play. He is quite popular among the youth and family audiences.”
The family audience is young because of films like ‘Pyaar Ka Punchnama’ and ‘Sonu Ke Titu Ki Sweety’ and films like ‘Luka Chuppi’ and ‘Pati Patni Aur Woh’ remakes.
While ‘Bhool Bhulaiyaa 2’ continues to develop, it has seen significant recent oxygen supply cuts Akshay Kumar-starrer ‘Samrat Prithviraj’ has been washed out at the box office against ‘Bhool Bhulaiya 2’, trilingual film ‘Major’ and Kamal Haasan-starrer pan-India film ‘Vikram’.