Cadbury Dairy Milk India has reprized one of its iconic advertisements, but this time with an attempt to reverse the traditional gender roles. This created apathy and reactions from various quarters. While some thought it was admirable, others were poetic about the old ad that came out in 1993. In the OG ad, a man CricketOn the field, Aer struggles to concentrate as his girlfriend waits in the stands with a Cadbury in hand. Towards the end of it, she performs a victory dance as she escapes to security to get on the field.
For the new ad, the caption read: “Join with Cadbury Dairy Milk to celebrate and inspire our girls who are creating spectacular success stories and emerging as powerful role models for youth . It follows the same plot, except for the gender of the player. And the beau has been changed. “Oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy A simple, obvious twist that was long overdue, and has us all staring at the moment!” wrote a Twitter user sharing the new ad on the microblogging platform.
oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy A simple, obvious twist that was long overdue, and has us all staring at the moment! pic.twitter.com/Urq8NXtg7W— karthik (@beastoftraal) September 17, 2021
“It’s a good and bad message at the same time. It’s great to see the ad try to remove the gender shackles, but it’s absolutely horrifying to send the message that a fast bowl can be played without wearing a helmet! The rules of the game have changed since the ad,” replied one user. This brought up a debate as to what the supposed purpose of the advertisement might have been: while some said it was simply to sell chocolate, others felt it may be an attempt to inspire more women to sports.
This is a good and a bad message at the same time. It’s great to see the ad, trying to break the gender shackles, but it’s absolutely horrifying to send the message that a fast bowl can be played without wearing a helmet! The rules of the game have changed since the last ad was made. – Sayantan (@jojogotschwifty) September 17, 2021
Others couldn’t help but notice the dazzling resemblance to pitch-invading Jarvoo and his shenanigans. He saw an opportunity for memes and took it gladly. Pitch attacker Daniel Jarvis or Jarvoo was arrested by the police for the third time after he tried to disrupt proceedings in the India vs England Test series. He ran on the pitch to surprise the players from both sides on the second day of the fourth Test match between India and England.
Still others focused more on the aesthetics of advertising, discussing at length their cinematography when pitted against the old. “My only complaint is that current cinematography trends have robbed it of the vibrancy that was in the original. That dress is iconic because it was bright and looked alluring,” wrote one user, with several others agreeing.
My only complaint is that current cinematography trends have robbed it of the vibrancy that was in the original. That dress is iconic because it was bright and looked charming.—Alyssa Lobo (@filmibaby) September 17, 2021
Here’s the OG ad in case you want to go again:
https://www.youtube.com/watch?v=e7JATEzA1nY
At present, the women’s teams of India and Australia are ready to play the Pink Ball Test match. The multi-format series was scheduled to begin in Sydney on 19 September and matches were to be played in Melbourne and Perth as well. However, with Covid-19 cases now rising in New South Wales and Victoria, the series will begin on 21 September at the Great Barrier Reef Arena in Queensland.
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