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BMW and Mercedes-Benz to participate digitally at CES 2022

December 31, 2021
Bharat Times

Mercedes-Benz and BMW will not be physically present at the show and will most likely only participate digitally.


Mercedes-Benz and BMW cancel in-person appearances at CES 2022.
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Mercedes-Benz and BMW cancel in-person appearances at CES 2022.

Looks like the COVID scare will continue to spoilsport for auto and tech shows in 2022 as well. The 2022 edition of the Consumer Electronics Show (CES) is just around the corner and automakers are already opting out of the show considering the threat of Omicron variants. Sudden rise in the number of COVID cases. Mercedes-Benz and BMW will not be physically present at the show and will most likely only participate digitally. BMW said in a statement, “For many years, BMW Group has been presenting innovation at the Consumer Electronics Show (CES) in Las Vegas. Due to the pandemic situation, BMW Group will completely relocate all planned media activities at CES . Digital event livestreamed from Germany.”

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The BMW iX M60 was also rumored to make an appearance at the show.

BMW was expected to come up with a new concept for color-changing body panels as well as a hi-tech in-vehicle theater system. The BMW iX M60 was also rumored to make an appearance at the show. According to news reports published by Senate, even Mercedes-Benz has reportedly pulled away from CES, but there is no official confirmation from the brand yet. We already know that the German carmaker plans to unveil the Vision EQXX concept on January 3.

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The Vision EQXX concept is planned to be unveiled on January 3.

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In addition to these German brands, American auto major, General Motors, also announced cancellation plans for CES. The carmaker had planned the new Chevrolet Silverado EV for the show and may now plan for a digital unveiling of its new model. Carmakers like Hyundai are yet to announce any updates regarding their return from the show and are expected to showcase their small-use mobility platform among other things. Chrysler is also expected to participate, which will debut its Airflow electric crossover concept. CES 2022 is scheduled for January 5 – 8 in Las Vegas and only fully vaccinated attendees will be allowed into the evening and will be expected to follow full safety guidelines.

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