India’s Imagine Marketing, owner of the BoAt brand of earphones and smartwatches, has applied for Initial Public Offering (IPO) With up to market regulator Securities and Exchange Board of India (SEBI) 2,000 crore, its draft prospectus was shown on Thursday.
Imagine that the share sale of marketing would include the latest issue of shares up to a maximum of 900 crore, and offer for sale (OFS) of shares up to Rs. 1,100 crores. South Lake will sell shares up to investment 800 crores in the IPO Sameer Mehta and Aman Gupta are the promoters of the company.
The company will use the proceeds from the IPO to pay off or prepay its debt. The prepayment or scheduled repayment will help the company maintain a favorable debt to equity ratio and enable utilization of our internal accruals for further investments in business growth and expansion.
Axis Capital, BofA Securities, Credit Suisse Securities, ICICI Securities are the Book Running Lead Managers for the initial share sale of Imagine Marketing.
Established in 2013 and led by its flagship brand ‘boAt’ launched in 2014, the company has established a leading market position in terms of volume and value in India across multiple, high-growth consumer categories such as audio and smartwatches by September 30, 2021. is of.
The company said it has grown its operating revenue at a compound annual growth rate (CAGR) of 141% from FY19 to FY21 while maintaining profitability.
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