published by, Chirag Sehgal
Last Update: April 15, 2023, 19:38 IST
BTS’s Jimin, V and J-Hope among others rule the boy group brand reputation charts. (Photos: Instagram)
BTS member Jimin’s score has increased by a whopping 98.64 percent since March this year, making him the most popular boy group member of the month.
The Korean entertainment industry is known for its fierce competition, and boy group members are no exception. korean Business The research institute has released this month’s brand reputation rankings, and the results are nothing short of surprising. With a staggering brand reputation index of 8,013,315, K-pop sensation BTS member Park Jimin emerged as the clear winner. As Beyond Post reports, Jimin’s score has increased by a whopping 98.64 percent since March this year, making him the most popular boy group member this month.
Jimin’s keyword analysis showed highly ranked phrases such as Like Crazy, YouTube, and ARMY, while his highest ranking related words included release, cross, and record. Positivity-negativity analysis revealed a score of 92.39 percent positive responses.
ASTRO’s Cha Eun Woo took the second spot with a Brand Reputation Index of 5,198,244. The analysis considered their Participation Index 1,270,653, Media Index 1,136,420, Communication Index 1,198,909 and Community Index 1,592,262. Compared to his score of 4,250,124 in March, the actor’s brand reputation index has increased by an impressive 22.31 per cent. Clearly, the K-pop idol’s growing fan base and increased media coverage have contributed to their success in the entertainment industry.
He is followed by Kang Daniel of Wanna One, who took the third spot with a Brand Reputation Index of 4,065,621. Despite facing stiff competition, Kang Daniels managed to increase its brand reputation index by 7.43 percent since March. This impressive feat is testament to his continued influence and influence in the K-pop industry.
BTS’s Kim Taehyung (better known as V) and Jung Hoseok (AKA J-Hope) also rounded out the top five for April, at fourth and fifth respectively. It comes as no surprise that the BTS members are dominating the charts with their immense popularity and devoted fan base. Fans are eagerly waiting for the upcoming projects of each member and are excited to see what they have in store next. As the competition continues to heat up, it will be interesting to see who comes out on top in the next round of brand reputation rankings.
For the rest of the BTS stars, Min Yoongi (aka Suga) has grabbed the sixth spot, Jeon Jungkook has grabbed the eighth spot. Meanwhile, Kim Seokjin (aka Jin) and Kim Namjoon (better known as RM) are ranked 12th and 13th respectively.
To no surprise, the rankings were determined by analyzing consumer involvement, media coverage, communication and community awareness indices of 703 boy group members using big data collected from March 15 to April 15.
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