10 was always a challenge. Between 2010-2016, especially in the early 2010s, two new things were getting really big in the Internet: social media and Internet challenges. From the Cinnamon Challenge to the Tide Pod Challenge, social media sites became a community experience over the years as people from all over the world participated in the same exact activities while separated by distance and language. In 2014, the ALS ‘Ice Bucket Challenge’ took over every social media platform from YouTube to Facebook as people poured ice water on themselves in an effort to raise awareness about ALS. But the biggest examples of internet ‘challenges’ for a real cause that have still stood the test of time over the years are November’s awareness months for cancer: no-shave November and Movember.
no Shave November
No-Shave November is a month-long journey during which participants give up shaving and grooming to spark conversation and raise cancer awareness. The concept is to raise awareness by embracing the hair that many cancer patients lose, and letting it grow and then donating the money you would normally make to educating people about cancer prevention, saving lives, and fighting battles. To assist you spend on shaving and grooming. Rule? The official site explains, “Put down your razor for 30 days and donate your monthly hair maintenance expenses.”
The official site of ‘No Shave November’ also encourages people to, “Help us spread awareness by sharing No-Shave November on social media. Now that you’re rocking that new look, snap it up.” And let the world know you’re in on the fun! Every like and every retweet grows the no-shave November community.”
Social media is also one of the reasons for the popularity of this movement. Really picking up in 2011 and going strong every year, #NoShaveNovember is associated with a selfie, usually setting an annual trend where men show off beard selfies. However, with the bearded selfie comes another message: the point of no-shave-November, so to spread the message further. There are currently over 1,138,330 posts on Instagram alone with the hashtag #NoShaveNovember.
In 2019, Indian TV actor Shashank Vyas, who rose to fame with the show Balika Vadhu, and Uttaran actor Mrinal Jain also participated in the challenge to raise awareness.
movember
While No Shave November is an annual event to raise money and donate to the charity of your choice, the organization behind it has its own charity. Movember is dedicated to funding projects specifically targeting testicular and prostate cancer, along with men’s health and suicide prevention.
The organization has gone beyond growing a mustache to running or walking for suicide awareness and even signing up to be a monthly donor. If you’re growing a mustache for Movumber, they stress that it doesn’t matter whether it’s frizzy hair or a full-on one—the important part is the parting.
On its official website, Movember explains its basic underlying principles for the cause: “On average, worldwide, men die 6 years earlier than women. Furthermore, suicide affects men more than women.” does: three-quarters of suicides are committed by men. The World Health Organization estimates that 510,000 men die by suicide every year around the world. That’s one every minute. Cancer is the second most common cancer in men worldwide.
In 2011, at its peak popularity on the Internet, Google Chrome partnered with Movember to create a video that featured real participants raising money and awareness. The video has garnered over 1.1 million views — and from a fringe concept to a more widely accepted challenge, no-shave November has become a common social media phenomenon, and in turn, a great way to spread awareness for charities .
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