WhatsApp Cloud API Now available to all businesses around the world. meta CEO Mark Zuckerberg announced this at the company’s conversation event. “Today, I’m pleased to announce that we are opening WhatsApp to any business of any size around the world with the WhatsApp Cloud API,” Zuckerberg said. meta launched whatsapp Cloud API In beta testing in November 2021. Companies can integrate the API with their backend systems, where WhatsApp is part of their communication strategy.
What is WhatsApp Cloud API
WhatsApp Cloud API is a cloud-based version of the company’s developer tools whatsapp business API. According to the company, the new tool aims to make it easier for businesses of all sizes to get started on WhatsApp anywhere in the world. “In a matter of minutes, any business or developer can easily access our service, building directly on top of WhatsApp to optimize their experience and using our secure WhatsApp Cloud API hosted by Meta Customers can speed up their response times. And it’s an important step in helping more businesses connect with people and helping more people get the message out to the businesses they want to support – big and small. Zuckerberg said.
Features of WhatsApp Cloud API
* It will allow businesses and developers to build directly on top of WhatsApp to optimize their experience and improve the speed at which they respond to their customers.
* WhatsApp says the new service will eliminate costly server expenses and give them instant access to the new features.
* WhatsApp will provide new customizable click-to-chat links to help businesses attract customers to their online presence.
* Cloud APIs will help partners eliminate costly server costs and help them provide customers with instant access as new features arrive.
What does this mean for WhatsApp users
WhatsApp says that this means for users that they will be able to chat on WhatsApp more than their favorite business. Emphasizing on privacy, the company said, “As always, people are in control of the businesses they chat with and businesses cannot message people unless they have requested to be contacted. ”
What is the cost of WhatsApp Cloud API?
As for pricing, WhatsApp says, “We plan to offer additional, as optional features for a fee in the WhatsApp Business app as part of a new premium service.” Going forward, the company says that we are working on advanced features for these businesses to help them grow their operations beyond just a few people and grow their brand online – such as chat on up to 10 devices Ability to manage so that they can better handle the flow of chats.