Copper Chimney will add 50 new restaurants in the next 5 years

The company behind the restaurant, K Hospitality, under its subsidiary Charcoal Concepts, which houses the copper fireplace, intends to fund the project through internal sources and loans. K Hospitality also runs its own airport fast-food chain under the Travel Food Services brand, along with popular restaurants and pubs such as The Irish House and Bombay Brasserie. Copper Chimney is a contemporary Indian food restaurant.

The company’s executive director Karan Kapoor said that the company will initially focus on the North Indian market.

Starting with Cyberhub, Gurgaon, the outlet to be launched in April 2022, the brand is working towards opening 50 new outlets in India, Middle East and UK by 2027. It currently has 17 outlets in Mumbai, Chennai and Karnataka. It also has five delivery kitchens.

“There was a plan to scale the brand before the pandemic hit. Covid has set us back a bit, but we are on track now. We are a mixed company to grow including company owned and operated stores as well as a few franchises Will use the format ones,” he said.

Within the country, the company will open 10 new outlets across North India in the next three years. These will include both a restaurant and a cloud kitchen. The first outlet is coming up at Cyber ​​Hub in Gurugram.

Kapoor said the immediate focus would be on the NCR region and expanding into existing metro cities such as Mumbai, Bangalore and Chennai. Thereafter, international expansion plans will include entering new countries with master franchisees in the Middle East such as Saudi Arabia and other large markets.

Kapoor said Copper Chimney is still getting 30% of its total sales from home delivery where it is present. He added that the company’s growth plan includes growing existing flagship brands and taking forward the Indian QSR brand ‘Josh’. To make it one of the top five QSR brands in India in the coming decade.

The National Restaurant Association of India said that Delhi NCR is the ‘restaurant capital’ of India, with the largest number of restaurants in the country. There are around 95,187 eateries in Delhi. Of this, 32,777 are organized (with FSSAI number and GST). The association also said that in FY 20-21, the size of the restaurant industry has declined by almost half 2,00,762 crore vs that year 4,23,624 crore in FY 19-20. The industry body had expected a steady recovery but saw only a quarter of good business between October and December 2021.

The country’s food service market was estimated at 4,236 billion in fiscal 2020, brokerage firm Edelweiss said in a research note, citing data from Technopak. By FY20 the market size of organized quick service restaurant chains was 348 billion.