Chennai-based film technology company, Cube Cinemas, which transformed the film industry and made the move towards digital cinema by introducing state-of-the-art digital projectors in cinemas, has teamed up with actor Akkineni Nagarjuna’s Annapurna Studios to launch a full-service virtual production phase in Hyderabad. This feature will be ready for use from October 1.
Senthil Kumar, Co-Founder of Cube Cinema says Hindu That production facility has been built at a cost of approximately ₹21 crore and will feature a 20-foot-long and 60-foot wide curved high-brightness LED screen, which can be used by filmmakers to render complex photorealistic virtual locations in real time. Is. ,
Mr. Senthil said he expects this technology will eventually result in filmmakers making less use of “green screens”, which are used extensively to create visual effects except in complex cases because it increases the cost of visual effects, There will be on-location production cost and savings. Timed by enabling the creative team to see close-to-final shots on camera, in real-time on a live-action set.
Asked why the company is moving towards technology related to filmmaking rather than exhibition, Mr. Senthil said: “While we are known for introducing the latest technology in exhibitions, we have a lot to offer on the production side of things. have experience. We introduced Avid: editing movies on computers, digital sound technology and post-production technology. We want to work on transformative technology in entertainment,” he said.
The technology has been widely adopted in the Hollywood and European film industries due to the constraints placed on film production due to the COVID-19 pandemic and the lockdown. “In Hollywood alone, mainly in Los Angeles, about 50-60 virtual production stages have gone ahead. It would be easier and cheaper to shoot shots. Only when the complexity of the scene is very high, visual effects may need to use a green screen. The technology is such that when the camera is moved the background changes, making the shot realistic,” he said.
Mr. Senthil said the company is looking for an equal partner to set up a similar facility in Chennai.