Even as calls to boycott some global brands over the controversy over “Kashmir Solidarity Day” messages continued on social media, Hyundai Motor Company on Tuesday expressed regret over the “crime committed against the people of India”. reiterated his commitment. Informal social media activity.
Since Sunday, a lot of brands, especially Hyundai India and KFC India, are facing severe backlash after messages from their dealers and outlets in support of ‘Freedom Struggle in Kashmir’ on social media platforms. Several people have also shared screenshots of similar messages posted by accounts belonging to global brands such as Suzuki, Toyota, Domino’s, Kia, Honda, Pizza Hut and Bosch. The post has now been removed.
“As a business policy, Hyundai Motor Company does not comment on political or religious issues in any specific region. Therefore, it is clearly against the policy of Hyundai Motor that an independently owned distributor in Pakistan made unauthorized Kashmir-related social media posts from its own accounts,” Korea-headquartered Hyundai Motor Company said in a statement issued on Tuesday. said in.
The company said that once the situation was brought to our notice, it fully apprised the distributor about the inappropriateness of the action. “We have since taken measures to ensure that the distributor, who has misused the identity of the Hyundai brand, removes social media posts and we have put in place procedures to prevent recurrence in the future,” it said. .
It further said that its subsidiary, Hyundai Motor India, is not associated with the distributor in Pakistan, and that it “strongly rejects the unauthorized non-commercial related social media activity of the distributor”.
Hyundai Motor Company has been investing in India for several decades and is strongly committed to the Indian customers. We deeply regret any offense caused to the people of India by this unofficial social media activity.”
On Monday, KFC India also issued an apology “for a post published on certain KFC social media channels outside the country”.
“We respect and honor India, and proudly stand firm in our commitment to serve all Indians,” it said.