Dia Mirza on the endorsement of GreenDigo, a sustainable kidswear label

“My thoughts about sustainability were formed even before I became a mother. But I feel I am more aware now than ever,” says actress Dia Mirza, who recently announced a partnership with organic babywear brand GreenDigo. A key principle I adhere to is to accept the hand-me-down. I really call this process paying forward. The things Avyan uses come from another friend of mine who had a baby long before me.

Also the brand ambassador, Diya says, “The first thing that really attracted me to the brand is that they have organic certification. It takes a very special kind of flexibility to be able to do business in a clean, sustainable way given the world we live in. That’s why I’m very proud of founders Barkha and Meghna Kishor, and I’m glad I have the opportunity to empower them and expand their voice and reach.

Sustainable Development Goals Advocate says she has “joined the Greendigo family as the first parent”. “One of the important and most important components of sustainability is sustainable consumerism. We must introspect about the types of products we use and what clothes we wear in our daily lives. Safe, healthy, natural, good The options are few and far between, which is why it is so important to support such green businesses so that they become the norm and not the exception,” she says, adding, “As a parent today, I want to help my child. I feel even more responsible for what I buy. I now consume far less than I used to, and I understand the impact of my child’s consumption and recognize that from the very beginning, it is nature’s way of life. How important it is to help to be a savior.”

As someone who has been vocal about tackling climate change issues, what five steps does she suggest everyone can take towards reducing apparel waste? To begin with, we should celebrate that as Indians we are not traditionally extravagant consumers, says Diya. “It is the advent of fast fashion that has encouraged this idea of ​​use and throw away. India has a culture where most people once upcycled household items and gave away the clothes they wore In addition, it’s important to be open to the goings-down, and to cultivate the practice of quickly engaging and interacting with nature.

(From left) Meghna Kishor, Dia Mirza and Barkha Bhatnagar. photo credit: special arrangement

Meghna Kishor, Co-Founder, GreenDigo says, “Barkha and I are aware of the fact that kids outgrow their wardrobe every 60-70 days. Although most parents try to give these clothes away, still Continuing to buy new clothes is a wasteful exercise. Therefore, we have launched clothes that are adjustable in size.” We also do a lifecycle analysis, where we measure the impact of GreenDigo’s supply chain. There are numbers on our website that tell you how much you’ve saved by buying that garment. For example, how many light bulbs or how much water is saved.”

Kidswear up to ₹600 on greendigo.com