New Delhi: mercedes benz India still has only a few luxury car manufacturers that manufacture and sell diesel-powered cars here. A top executive of the company, other than rolling out completely retail of the future Said that the path of electrification in India will be determined by legislation, customer preference and the manufacturer’s commitment to sustainability.
With the EQC, Mercedes-Benz was the first luxury car maker to introduce a fully electric car in India. Globally, the German company has invested 40 billion euros, aiming to be ready for electricity by the end of the decade.
“The EQC has received an overwhelming response. We welcome new players. This is a good sign, and encourages us to introduce more electric cars soon,” said Santosh Iyer, Vice President Sales and Marketing Mercedes-Benz India.
On the fate of the diesel powertrain, Iyer commented, “We are not the ones to decide.” “The transition to electrification will be led by legislation and customer preference. We are committed to sustainability goals and are ready to serve more electric cars as the market matures,” Iyer said.
Mercedes-Benz India on Friday introduced the ‘Retail of the Future’ (ROTF) business model, which gives the company the right to sell its cars directly to customers. The beta phase of ROTF was launched in June and has received 1,700 unit customer bookings so far.
Mercedes-Benz India claims that ROTF will set the best price, provide nationalized stock visibility and complete transparency in the buying process. This process will result in zero stock and no liability for the franchise partners.
ROTF will be processed through online or offline mode and the transaction is a 5-step method: Quotation, Order Booking, Order Finalization, Invoice and Handover.
The German carmaker had invested Rs 1,700 crore to implement the ROTF and has so far secured 1,700-unit bookings worth Rs 850 crore.
With the EQC, Mercedes-Benz was the first luxury car maker to introduce a fully electric car in India. Globally, the German company has invested 40 billion euros, aiming to be ready for electricity by the end of the decade.
“The EQC has received an overwhelming response. We welcome new players. This is a good sign, and encourages us to introduce more electric cars soon,” said Santosh Iyer, Vice President Sales and Marketing Mercedes-Benz India.
On the fate of the diesel powertrain, Iyer commented, “We are not the ones to decide.” “The transition to electrification will be led by legislation and customer preference. We are committed to sustainability goals and are ready to serve more electric cars as the market matures,” Iyer said.
Mercedes-Benz India on Friday introduced the ‘Retail of the Future’ (ROTF) business model, which gives the company the right to sell its cars directly to customers. The beta phase of ROTF was launched in June and has received 1,700 unit customer bookings so far.
Mercedes-Benz India claims that ROTF will set the best price, provide nationalized stock visibility and complete transparency in the buying process. This process will result in zero stock and no liability for the franchise partners.
ROTF will be processed through online or offline mode and the transaction is a 5-step method: Quotation, Order Booking, Order Finalization, Invoice and Handover.
The German carmaker had invested Rs 1,700 crore to implement the ROTF and has so far secured 1,700-unit bookings worth Rs 850 crore.
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