Ducati launches Ducati Unica Factory Custom Program

Ducati Unica is the new customization program through which owners can design and build their own unique and unique motorcycle.


Ducati Unica Factory Custom Program allows owners to build their own exclusive bikes
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Ducati Unica Factory Custom Program allows owners to build their own exclusive bikes

Ducati Ducati has launched the Unica Factory Custom programme, which aims to create factory custom Ducati motorcycles that will be unique and exclusive to their owners. With the Ducati Unica, Ducati owners can access the Centro Style Ducati and realize their dream of collaborating directly with designers and technicians to create a motorcycle that will be a unique piece in the world. Ducatisti who joins the program will be able to enter the Ducati Centro Style Atelier in person, describe their wishes to the designers and, during periodic visits, follow the progress of their motorcycles, the first time the level of dedication The experience and attention to detail Ducati has reserved for each customization project.

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The Ducati Unica Factory Custom Program gives Ducati access to the designers and technicians in the Centro Style Ducati to create their own unique motorcycle.

Backed by professionals from the Ducati Unica team, the customization process will be underpinned, defining every detail including precious materials, dedicated finishes, exclusive colors and Ducati performance accessories. Each phase of the bike’s manufacturing will be documented and will see participation from enthusiasts from the first sketch to the delivery ceremony.

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“Design is a distinctive element of our creations. We wanted to give Ducatisti the opportunity to identify even more with our bikes, making it a direct expression of each individual’s individual style. Hence, we created the Ducati Unica, which There is a special event that testifies to the excellence of Made in Italy in which Ducati is a representative in the world. An exciting and unforgettable experience of customization can be experienced directly within our Centro Style. The moment Ducatisti finally has Seeing his bike, he is very exciting to us at Centro styling and a source of great pride,” said Andrea Ferraresi, Director of Centro Style Ducati.

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Each Ducati Unica is given to its owner with a certificate of exclusivity, which attests to its originality and ensures its non-replication. The Ducati Unica program is expanded worldwide, and is applicable to the Ducati and Ducati Scrambler range. Anyone interested in creating their unique Ducati can contact their nearest Ducati dealership to obtain the information needed to request access to the program. However, Ducati says that the company can only accept a very limited number of requests each year, and those are deemed to be in line with the brand’s values.

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