New Delhi: The knife ended between Tesla CEO Elon Musk and Parag Aggarwal on Monday as the Twitter CEO gave a nuanced look at how the micro-blogging platform is fighting spam and fake accounts, to which Musk objected. and put in $44 billion. twitter acquisition deal
Musk also featured an emoji on his Twitter thread depicting Agarwal as a “pile of poo”.
Agarwal tried to address concerns about the presence of fake/spammy accounts in a Twitter thread with data, facts and context, as Musk questioned Twitter data last week on the removal of fake/spam accounts.
“Our actual internal estimates for the last four quarters were less than 5 percent — based on the methodology outlined above. The error margin on our estimates gives us confidence in our public statements each quarter,” Agarwal said.
He responded to Musk who said he does not believe Twitter’s findings, which he says represent less than 5 percent of its monetizable daily active users (229 million).
Musk said that his team is busy with the random sampling process to detect the presence of fake/spam accounts.
Agarwal replied: “Unfortunately, we do not believe that this specific inference can be made externally, given the critical need to use both public and private information (which we cannot share). Externally , it is not even possible to know which accounts count as MDAU on any given day”.
To which Musk added: “So how do advertisers know what they’re getting for their money? It’s fundamental to the financial health of Twitter.”
Agarwal also pointed out how spam isn’t just “binary” (human/not human).
“The most advanced spam campaigns use a combination of coordinated human + automation. They also compromise real accounts, and then use them to propel their campaign. So – they’re sophisticated and hard to catch,” he argued.
“The hard challenge is that many of the accounts that superficially look fake – are actually real ones. And some of the spam accounts that are actually the most dangerous – and do the most harm to our users – appear completely legitimate on the surface. can.” Indian-origin CEO.
They admitted that they are not perfect at catching spam.
“And that’s why, after removing all the spam I talked about above, we know some are still slipping. We measure it internally. And every quarter, we’ve estimated that reported for the quarter.” Spam accounts for <5 percent of MDAUs visited," he added.
“Our estimate is based on multiple human reviews (in replicate) of thousands of accounts that are sampled randomly, over a period of time, from accounts that we count as mDAUs. We do this every quarter. , and we have been doing this for many years,” Agarwal said.
Musk, whoever it was, was not convinced by Agarwal’s arguments.
Agarwal further added, “There are a lot of details under this high-level detail that are very important. We shared an overview of the estimation process with Elon a week ago and look forward to continuing conversations with him and you all.” Huh.”
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