This article is written by Dhiman KadiAm, CMO and Co-Founder, goEgoNetwork.
If 2022 has made one trend clear, it is that electric vehicles (EVS) and EV Charging can no longer be ignored.
Here’s some data to chew on. In its Electric Vehicle Outlook 2022 report, Bloomberg NEF projects that plug-in vehicles are projected to account for 23% of new passenger vehicle sales globally in 2025, down from just 10% in 2021. Three-quarters of them will be completely electric. Plus, according to the EY Mobility Consumer Index, a whopping 52% of potential car buyers either intend to choose a fully electric, plug-in hybrid, or hybrid vehicle,
If such a large number of electric vehicles are to populate the mass market in just a few years, it is important to increase the public and commercial charging infrastructure where these vehicles can go to charge. to talk about business location — such as shopping malls, retail stores, office buildings, hotels and restaurants, schools and universities, and warehouses — having Electric Vehicle Charging Station EVs in a property can invite owners to come and spend time on it, which can increase footfall, and thus increase the potential for monetization. If you are a commercial property owner, here are the things you should consider investing in EV charging infrastructure in your premises:
Strengthen your brand’s commitment to the environment
Tailpipe emissions from vehicles are one of the biggest pollutants on the planet. The adoption of electric vehicles is essential to creating a cleaner, healthier and more affordable future for all. Electric vehicle charging stations, especially if they run on renewable energy from solar panels on your property, are a surefire way to brand your business efforts as green. In this era of climate change and increasing corporate responsibility to give back to society and the environment, installing charging stations is a practice that promises that your business is committed to sustainability. You’ll also connect the charging network, enabling the larger switch to green mobility.
for ease and convenience
Watch an EV owner notice that their electric car’s battery is draining rapidly. Having an electric vehicle charging station on your property puts it on the EV owner’s map as a way to refuel and recharge. This increases accessibility and viability for EV owners. establishment EV Charging Station Visibility of your location will increase as the charging infrastructure will be searchable on multiple platforms like Google Maps, EV charging app and even government websites that map EV chargers.
Increase footfall, and customer time retention
Attract EV drivers, and ask them to spend more time on your premises. While their vehicles recharge, there is a window of at least 40-60 minutes where they can use services like shopping, dining, gaming and movies on your premises. As EV penetration increases, the availability of EV charging facilities can make or break a customer’s decision to choose one location over another.
earn revenue
Based on the understanding of the revenue model among property owners and charge point operators, whether it is the CAPEX model or the OPEX model, EV charging stations are an additional source of revenue for the complex. With each fee, there is an opportunity to earn a percentage or a certain amount. The faster the charging station, the more it can be charged.
EV charging stations can be installed in residential, commercial, educational, entertainment, offices, highways and retail locations. Depending on the need of the organization or individual, charging stations can be used for public or personal use. Installation of ultrafast charging stations requires electric high load restrictions from DISCOMs and local authorities, which are easier for larger companies to obtain.
There are estimated to be 10 million electric vehicles on Indian roads by 2025, and not all of them can be efficiently charged with home chargers. Commercial spaces can create their own regular parking and charging packages or passes for such requirements, guaranteeing a fixed income and return on initial investment. They can tie up with delivery and shared mobility fleet operators to use the parking and charging facility to charge their vehicles overnight when demand for parking is low.
Increased asset value and brand loyalty
EV charging stations will attract high quality tenants and/or buyers whose businesses cater to a certain income bracket. EV Charging as a Service is an add-on to the overall brand presence of a property. They may present the stations as a convenience of the future. Offering EV drivers special deals or early discounts can keep them charged and back on purchases, even more often.
Disclaimer: The views and opinions expressed in this article are solely those of the original author and do not represent those of The Times Group or any of its employees.
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