Bangalore
Entertainment entrepreneur, Karnesh Sharma said that he will unveil Clean OTT, a women-oriented original-content streaming platform by the first quarter of calendar 2023.
Clean OTT content will include international and regional projects in films, web series and documentaries, said Mr. Sharma, who recently announced a $5.4 million content deal with Amazon Prime and Netflix for his production firm Clean Slate Films .
The women-centric OTT channel will showcase originally curated and produced works of producers from India, Bangladesh, Sri Lanka and Nepal. The library will also showcase the credentials of a team of directors, screenwriters, actors and producers associated with Clean Slate Films.
Mr Sharma, Founder, Clean OTT, said: “I have always believed in the power of storytelling to move hearts and minds and am conscious of the responsibility that goes into creating and promoting stories on entertainment platforms that are biased. For centuries, patriarchy has controlled storytelling and influenced the narrative to change.
He said it was a unique opportunity to expand the content in India. “For example, women constitute 50% of the country in the country, yet most of the content is male-centric or represents women in secondary fashion,” he said.
The channel will also be launched in the UK, US, Canada and UAE to cater to the Indian diaspora, to make it available to consumers in India on an annual subscription model.