Inspired by the commitment of renowned designer duo Monica Shah and Karishma Swali to leather-free, couture bridal and luxury fashion label JADE, PETA is the latest company to join India’s PETA-approved vegan program to label its vegan items. is for.
peta India Works with designers and brands in the fashion industry to bring you animal-friendly styles. And with PETA-approved vegan products, Jade is giving today’s consumers the gift of conscious luxury. Fashion designer Monika Shah says, “As a proud indigenous label, Jade has embraced the age-old non-violent Gandhian values of mindfulness, compassion and respect for all life forms.” -One-of-a-kind, luxurious product without harming any animals. ,
A celebrity favorite label, over the years Jade Designs has been adorned by stars including Priyanka Chopra Jonas, Lady Superstar Nayanthara, Shibani Dandekar, Vaani Kapoor, Sonali Bendre and Tara Sutaria to name a few. Known for making exquisite, handcrafted garments so intricate that they required thousands of hours to embroider, jade can now boast free alternatives from silk, leather, wool and other animal-derived materials.
The designer duo launched Made for Love, a collection of premium accessories that exemplify the brand’s vision for cruelty-free luxury, while toasting the values of vegetarianism and mindfulness to life. In collaboration with PETA, the collection, designed for men and women, includes shoes adorned with Italian satin and Japanese crystal and bags crafted with silver, denim and gold-plated enamel.
“Immersed in our core design philosophy of responsible production practices, unshakable craftsmanship and accountability, these exclusive accessories catalyze the ongoing dialogue towards the creation of animal leather alternatives. Versatile, timeless and crafted by indigenous craftsmen Each assistant speaks a unique language which I am really proud of,” says Monika Shah.
Popping up on products everywhere, the nifty PETA Approved Vegan logo makes animal-friendly items a snap to see at a glance. The certification certifies handbags, shoes, clothing, accessories, furniture and home decor items made from vegan materials rather than animal-derived items such as leather, silk, wool, fur and feathers.
“Z by Monica & Karisma was one of 33 leading designers/designer brands that promised to be leather-free, and as a conscious clothing label, their deep commitment to sustainability and cruelty-free luxury earned them their first Inspired to launch the vegetarian premium accessory line in association with PETA India,” expressed Monica Chopra, PETA India Senior Media and Celebrity Projects Coordinator.
She adds, “Love for animals and our planet, and rejection of violence and cruelty, is the ethos on which PETA India was founded, an ethic we share with the leather-free brand Jade. Jade exudes true luxury which means having compassion on one’s sleeve. Every single stitch, accent and bead in Jade’s handcrafted vegan fashion and accessories reflects the brand’s compassion for animals.”