McLaren’s 2022 challenger, the MCL36 will sport ‘Chrome’ colored wheels and Android branding on its engine cover as a part of its new deal with Google.
see photosThe MCL36 is wearing ‘Chrome’ colored wheel covers and Android branding
Big technology has taken root in Formula One for some time now. Only a few weeks ago Red Bull announced its big deal with Oracle, which is worth $500 million over five years. Ferrari also partnered with Amazon Web Services last year and earlier this year announced a deal with Qualcomm Snapdragon and now it’s the turn of their biggest rivals – McLaren. McLaren has chosen another Silicon Valley icon – Google.
The new MCL36 now gets the Android branding and wheels lined with rainbow colors that have defined the Chrome browser and ChromeOS for more than a decade. The partnership also extends to McLaren’s Xtreme E entry. In addition, Google has confirmed that Lando Norris and Daniel Ricciardo will have their logo on their helmets. Even Emma Gilmour and Tanner Frost will be displaying the logo of the Mountain View based search giant.
“Google is a global leader in technology and a leading innovator in connecting people around the world. By integrating platforms like Android and Chrome into our operations, our team will better support our focus on driving performance. We look forward to an exciting partnership that extends across Formula 1 and Extreme E,” McLaren said in a press release.
McLaren, which still does not have a title sponsor, has progressively increased the amount of brands it is associated with. This increase in sponsorship comes at a time when the team’s performance has greatly improved, with the team managing P3 in the constructors in 2020 and P4 in 2021, including its first race win in nine years when Ricciardo won. Won the race at Monza.
“McLaren Racing represents the best of what is possible on a racetrack in performance, inclusion and sustainability, and those are the values we share at Google. We are bringing more innovations to platforms like Android and Chrome, and them Others are adding Google services to optimize McLaren’s race day performance,” said Nicholas Drake, Google’s VP of Marketing.
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The McLaren on Balance was the fourth fastest car in pre-season testing. However, in the Bahrain leg, the team had major braking issues with their car that could not be resolved before the first race. Its lead driver, Ricciardo, was also diagnosed with COVID19 but thankfully recovered in time for the first race of the 2022 season.
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