Facebook plans to rebrand the company with a new name, Verge says

Representative Image | Nina Riggio | bloomberg

Form of words:

San Francisco: Facebook Inc., facing intense scrutiny over its business practices, plans to rebrand the company with a new name that focuses on the metaverse, according to The Verge.

Chief Executive Officer Mark Zuckerberg is expected to discuss the name change at the company’s Connect conference on October 28, website informed of on Tuesday. The original Facebook app and service may remain unchanged in their branding, which is located under a parent company that counts other billion-user brands such as Instagram and WhatsApp in its portfolio. Google is already using its Alphabet Inc. Operates a similar structure with parent.

A Facebook spokesperson declined to comment, saying the company “does not comment on rumors or speculation.”

Zuckerberg, who co-founded the social network in 2004, has said that the key to Facebook’s future lies with the metaverse concept – the idea that users will live, work and exercise inside a virtual universe. The company’s Oculus virtual reality headset and service are an important part of realizing that vision.

“In the coming years, I expect people to transition from seeing us primarily as a social media company to seeing us as a metaverse company,” Zuckerberg said. said In July. “In many ways the metaverse is the ultimate expression of social technology.”

The rebranding will come at a time when Facebook is being criticized by regulators, lawmakers and activists. Whistle-blower Francis Haugen has shared thousands of company documents with regulators and the Wall Street Journal. The documents detailed Facebook’s struggle with moderating its content and the alleged harmful mental-health effects of its photo-sharing app Instagram. bloomberg


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