Fashion Is Now (Officially) Putting ChatGPT To Shoppers’ Service

Despite the criticism, ban and scrutiny surrounding ChatGPT, conversational AI is still a topic of interest among the public as well as among companies in many fields. One such area is fashion, where businesses are looking to leverage the performance of AI to improve the shopping experience. In fact, Zalando is launching a fashion assistant powered by an artificial intelligence text generator.

The days for run-of-the-mill chatbots may be numbered! Unable to compete with state-of-the-art conversational agents ChatGPT, they may soon find themselves replaced with new tools on many e-commerce platforms to help consumers make choices. In the fashion industry, it has only taken ChatGPT a few months to go mainstream as brands capture the interest in showcasing and customizing – and personalizing – their customers’ shopping experience. Such is the case of multi-brand e-tailer Zalando, which has announced the arrival of a fashion accessory based on a technology that is as controversial as it is futuristic.

a personal shopping assistant

As mentioned earlier, it looks like ChatGPT has all the knowledge and skills needed to become a true personal shopper. And it didn’t take long for the fashion industry to jump on the idea to allow its customers to enjoy an increasingly personalized experience. This spring, Zalando will offer a beta version of a fashion assistant powered by ChatGPT to answer all its customers’ questions and requests, and allow them to find the perfect outfit according to their tastes, their wishes or specific events. Like a true personal shopper, it aims to provide consumers with a tailored selection that matches all of their search criteria.

“We are excited to experiment with ChatGPT to help our valued customers discover even more fashion. This is just the beginning; We are committed to understanding our customers’ needs and preferences even better, and we look forward to exploring the potential that ChatGPT can bring to their shopping journey. As we continue to test and introduce new solutions, our focus remains on learning how our customers want to interact with our fashion assistant in order to provide them with the best possible experience,” Zalando said in a statement. explains Tian Su, VP Personalization and Recommendations.

a predetermined experience

More concretely, users will be able to interact with AI chatbots to receive personalized advice. So “ChatGPT, what should I wear to a romantic dinner in Paris in July?” Such a question can be the starting point of a discussion with the robot that will analyze the weather in the French capital at this time of year. As the most suitable outfit for such a walk. The user can then refine their choice, with a command such as: “chatgpt, I don’t like clothes with ruffles, nor green, can you refine the search?” With just a few questions, customers of the platform should be presented with a list of options that perfectly match the event and their needs.

The new tool will first be available in beta version for selected customers in Germany, Ireland, Austria and the UK and will therefore work in German and English. It could then be deployed elsewhere in Europe, bearing in mind that Zalando already has plans to develop other facilities. For example, ChatGPT is already capable of rendering an entire outfit from a simple image. So one day chatbots could be used to allow consumers to select affordable clothing based on looks they’ve seen in TV series, such as “Succession.” Another possible use that is unlikely to go unused for long.

read all Latest Buzz News Here

(This story has not been edited by News18 staff and is published from a syndicated news agency feed)