For most summer collections for women, florals are a mainstay. With more focus on the revival of traditional designs this season, it is perhaps no surprise that florals have emerged as an essential pattern, appearing in a variety of ensembles and consistently during the most recent Fashion Weeks. Exhibiting 17% annual growth rate.
Elevating the mood is more expressive design goal than ever. The alluring energy of modern floral designs adequately represents the optimistic consumer mindset of the day.
Botanical graphics for the current season range from powerful bold and exotics to digital florals. In general, the concepts of optimism, bloom, and change—all of which are fundamentally rooted in flowers—resonate with expansion and growth to focus on a more fruitful and prosperous future. Sarita Rawat Singh, Founder and Director, Debaco shares some great ways to incorporate the floral trend into your wardrobe.