According to a Bloomberg report, the sales of the Apple iPhone 14 could beat the general slowdown in the global economy. According to the latest Bloomberg report, the Cupertino-based company is asking its assemblers to make 90 million of its latest devices. The report cited people with knowledge of the matter who did not wish to be named. He says the company still expects to collect around 220 million iPhones in total for 2022, also about last year’s level.
At a time when Android devices are suffering, strong demand for Apple’s new lineup stems from a customer base still willing to spend on premium gadgets, the people said. He added that the virtual demise of Huawei Technologies Company has also ended the competition in the high-end smartphone segment.
As per IDC forecast, the global handset market is expected to shrink by 3.5% in 2022. For those unaware, the market fell 9% in the June quarter this year. Mobile device makers have started freezing orders, China’s biggest chip maker warned last week.
Apple’s estimates, a closely guarded secret, suggest it is confident about a reduction in spending on smartphones and other devices. AppleAccording to the report, a thriving customer and global electronics is relying on dwindling competition to face the slowdown
Bloomberg reported last month that Apple will slow spending and recruitment in some of its teams in 2023. The iPhone The producer has promised to be disciplined about spending as economic and geopolitical uncertainties affect the outlook for 2022 and beyond. Hon Hai Precision Industry Co., which houses most of the world’s iPhones, hinted at Apple’s flexibility when it said this week that sales of its smart consumer electronics products should be slightly tweaked in 2022.
Apple is set to launch four new iPhone models next month. Likely to join the iPhone 14 series iphone 14, iPhone 14 Pro, iPhone 14 Pro Max and a new iPhone 14 Max, replacing the ‘mini’ model. Apple iPhone 14 Pro models are expected to include an improved front-facing camera, a new rear-camera system that includes a 48-megapixel sensor, thinner bezels, a faster A16 chip and a redesigned design with a pill-shaped cutout has been done. Punch a hole for Face ID and one for the camera.
(with inputs from Bloomberg)
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