Godrej Consumer Products to invest ₹100 crore in early stage consumer startups

FMCG major Godrej Consumer Products Ltd (GCPL) on Thursday said the company will invest 100 crores in early spring, a new An early stage consumer fund of Rs 300 crore is being set up by Spring Marketing Capital (Spring).

In addition to offering its expertise and experience to help the founders build strong, sustainable companies, GCPL will anchor the fund.

The company said Spring is building a skin-in-the-game, brand-first investment franchise that aims to support the founders who are building the brands of tomorrow.

Spring’s first fund, enabling companies to leverage marketing expertise alongside capital Investments of Rs 150 crore in companies in Series A and beyond are ongoing. Early Spring Fund will invest from 5 crores 20 crore in each company, from seed to pre-series A stage, it said.

“With GCPL’s objective of bringing the goodness of health and beauty to consumers, we are excited to collaborate with Spring Marketing Capital as well as new-age companies in the home and personal care and health and wellness space,” said Umar Momin, Head M&A, GCPL.

Spring is run by a trio of founders – Raja Ganapathy, Arun Iyer, and Vineet Gupta – who bring together decades of investment and brand-building experience.

Godrej Consumer Products Ltd on Wednesday said it expects to report mid-single digit consolidated volume growth and double-digit operating profit growth for the quarter ended March 2023.

Growth trends continue to improve sequentially, the company said in its regulatory filing. Godrej Consumer Products said it expects profit quality to improve, with gross margin recovery and continued marketing investments driving double-digit EBITDA growth.

Godrej Consumers reports 3.5 percent rise in consolidated profit 546.3 crore in the December 2022 quarter. it is against the net profit of 527.6 crore in the year-ago period.

The company’s stock closed down 0.21 per cent on Thursday. 967.6 on BSE.

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