Google has announced new privacy restrictions for Android Aimed at reducing tracking on Android devices. The multi-year initiative to build a privacy sandbox on Android aims to offer more personal advertising solutions. Apple Introduced similar features for its iOS platform in 2021. However, Google’s privacy plan isn’t likely to be as disruptive as Apple’s. Here, we will discuss how Google’s New App Privacy Restrictions Apple’s apps are separate from the tracking system.
What are Google’s new app privacy restrictions on Android?
According to Google, “… these solutions will limit the sharing of user data with third parties and will operate without cross-app identifiers, including advertising IDs. We are also exploring technologies that may reduce the potential for covert data collection.” including secure ways of integrating apps with advertising SDKs.” For those unaware, the advertising ID is a unique string of characters that identifies the user’s device.
Will the policy be as rigid as that of Apple
While it is too early to say as this is a multi-year initiative, for now, it seems that will not happen. Google, without naming Apple, said some platforms used technologies that harmed other industries. “We feel that other platforms have taken a different approach to ad privacy, explicitly restricting existing technologies used by developers and advertisers. We believe – privacy first – Without providing an alternative route to protection – such approaches can be ineffective and result in poor user privacy and developer business,” the company says in a blog post.
Message for developers and companies
“With Privacy Sandbox on Android, we aim to develop effective and privacy-enhancing advertising solutions, where users know their information is secure, and developers and businesses have the tools to succeed on mobile,” the post adds.
What is the roll-out timeline?
According to Google, “We plan to support existing advertising platform features for at least two years as we design, build, and test these new solutions, and we will prevent any future changes.” first intend to provide sufficient information.”
What did Facebook say about Google’s policy?
Facebook, which has seen its market cap and revenue fall sharply – changes to Apple’s privacy open to Google’s move. Graham Mudd, Facebook’s Head of Business Products, said, “Encouraging you to see this long-term, collaborative approach to privacy-protective personalized advertising from Google. We’re working with them and the industry on privacy-enhancing technology through industry groups.” Look forward to continuing.” on Twitter. This tweet tags Google’s blog post.
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