Google launches ‘India Ki Udaan’ on completion of 75 years of independence

Union Culture and Tourism Minister G. Kishan Reddy urges Google team to make a special doodle on ‘Har Ghar Tiranga’

Union Culture and Tourism Minister G. Kishan Reddy urges Google team to make a special doodle on ‘Har Ghar Tiranga’

Achieving the milestones that India has achieved in its 75-year journey since independence, software giant Google on Friday unveiled a vibrant online project from rich archives and artistic illustrations to tell the country’s story. Presented.

Nicknamed ‘India Ki Udaan’, the project executed by Google Arts & Culture celebrates the country’s achievements and is “based on the unwavering and immortal spirit of India over these last 75 years”.

Union Culture and Tourism Minister G. The project was officially launched at a glittering event held at Sundar Nursery in New Delhi in the presence of Kishan Reddy and senior officials from the Ministry of Culture and Google.

As part of the nationwide celebrations, Google also announced its collaboration with the Ministry of Culture, which focuses on “accessing informational online content that reflects the contributions of Indians and the government’s year-long ‘Elixir of Freedom’ since 1947. The festival’ showcases India’s growth to support the programme”, the search giant said in a statement.

It also announced that its popular Doodle4Google competition for 2022, based on ‘In the next 25 years, my India will be…’, is now open for entries for students of classes 1-10.

“The winners of this year’s Doodle4Google will see their artwork on the Google homepage in India on November 14, and win a ₹5,00,000 college scholarship, a ₹2,00,000 technology package for their school/non-profit organization. Achievement, Google Hardware, and Fun Google collectibles. Four group winners and 15 finalists will also win exciting prizes,” it said in the statement.

In his address, Mr Reddy urged the Google team to create a special doodle on ‘Har Ghar Tiranga’, which would encourage its employees and others to enthusiastically participate in the campaign.

In his speech, he also said that Google can help the Ministry of Culture in digital mapping the boundaries of its over 3,000 centrally protected monuments which will help in better monitoring of sites and checking encroachments.

He added that it can also help in digitization of rare archival material.

“Therefore, we urge the Google team to be a partner in the government’s transformational journey and promote India’s tourism destinations,” said Mr. Reddy.

The government later issued a statement saying that the event is a continuation of a decade-long partnership between the Ministry of Culture and Google. This joint venture was organized under the aegis of ‘Azadi Ka Amrit Mahotsav’.

“India today is in the midst of a digital, data and intermediation revolution. The digital revolution coupled with ease of doing business has allowed common Indian citizens to avail services in a faceless, presence less and cashless manner,” added Mr. Reddy. was quoted as saying in the statement.

He said, “India has made data available to users at one of the lowest rates as proactive government policy is introducing competition in the telecom sector and the arbitrage revolution has made India’s small businesses competitive and export-ready.” The middlemen have been removed.”

Google’s statement said, “On the completion of 75 years of India’s independence, Google today announced the launch of a series of special initiatives across its products and services, featuring content created specifically for the occasion and Will present the experiences to crores of Indians through anniversaries. Years.”

The centerpiece of its celebrations is a new online collection titled ‘India Ki Udaan’ which is available on the Google Arts and Culture website. The collection pays tribute to India’s rich cultural history and includes iconic moments from the past 75 years for people to live, experience and inspire.

Published in English and Hindi, it allows one to explore over 120 paintings and 21 stories created by 10 talented artists, along with exhibitions from various institutions across India – including the Ministry of Tourism, Museum of Art and Photography , Heritage Directorate of Indian Railways. , Indian Academy of Sciences and Dastkari Haat Committee.

“This initiative offers a unique view of India’s remarkable moments and allows people to discover some of the most memorable moments in India’s modern history, its iconic personalities, its proudest scientific and sporting achievements, and how women in India are in the world. This monument will continue to inspire people in India and across the world to expand the collection with a unique blend of creativity and artistry.”

Merging technologies and India’s rich cultural heritage, the new Google art and culture collection, ‘India ki Udaan’, (literally “India takes flight”), “is based on the unwavering and immortal spirit of India over these last 75 years”. ,” Google said.

Simon Rein, Senior Program Manager for Google Arts & Culture PTI That the ‘Udaan of India’ project “marries rich archival material with the artistic brilliance displayed by the artists”.

A physical representation of the new digital collection was also installed at the venue, along with kite-shaped digital screens, images with an augmented reality experience, and other tech-driven experiences.

In its 10th year in India, Google Arts & Culture has showcased the rich culture of India in many ways. Working with over 100 partners in India, it has taken India’s cultural heritage to people across the world.