High-end Italian fashion giant gucci Bored has become the first major brand to start accepting payments in the form of Apcoin (APE), an affiliate of Ape Yacht Club.
The move, announced last week, could provide the AppCoin project with significant mainstream exposure, while also bringing much-needed utility to the barely five-month-old cryptocurrency.
The move towards crypto by Gucci comes despite the ongoing crypto bear market, in which all major crypto coins like Bitcoin, Ethereum, Dogecoin etc. have shed heavy red blood.
But this is not Gucci’s first foray into crypto and NFT Market. In February 2022, Gucci released “supergucciNFT Collection in association with the “Vinyl Toy Brand” superplastic, The next month, Gucci released “gucci gruel“The NFT Collection is targeted towards owners of top NFT projects like BAYC.
As of now, Gucci will accept Apcoin in US stores and plans to expand that reach to the rest of its North American presence. The price of Apecoin has increased from around $6 on August 2 to $7.4 on August 9.
The move, announced last week, could provide the AppCoin project with significant mainstream exposure, while also bringing much-needed utility to the barely five-month-old cryptocurrency.
The move towards crypto by Gucci comes despite the ongoing crypto bear market, in which all major crypto coins like Bitcoin, Ethereum, Dogecoin etc. have shed heavy red blood.
But this is not Gucci’s first foray into crypto and NFT Market. In February 2022, Gucci released “supergucciNFT Collection in association with the “Vinyl Toy Brand” superplastic, The next month, Gucci released “gucci gruel“The NFT Collection is targeted towards owners of top NFT projects like BAYC.
As of now, Gucci will accept Apcoin in US stores and plans to expand that reach to the rest of its North American presence. The price of Apecoin has increased from around $6 on August 2 to $7.4 on August 9.