Gucci’s use of real tigers in a campaign has been criticized by many.
Luxury fashion house Gucci is facing criticism for using real tigers in an advertising campaign. Earlier this month, the Italian designer launched the Gucci Tiger collection to celebrate the Chinese Year of the Tiger, which begins February 1. However, customers and animal rights activists expressed dismay at the use of real tigers for the photoshoots. Gucci’s disclaimer that no animals were harmed during the shoot did nothing to quell the outrage.
The Gucci ad campaign featured tigers sitting on rugs and at pianos. In its Instagram caption, Gucci said that the American Humane Society “monitored the set on which the animals were present and verified that no animals were harmed.”
However, several Instagram users criticized the fashion house for using real tigers. “It’s not okay to have wild animals in an ad,” one comment read. “If you don’t use fur, stop using wild animals in marketing. The collection is cute but not a real tiger,” said another. One Instagram user commented, “Tiger is not a pet.”
On Monday, Big Cat Rescue founder Carole Baskin, who rose to fame with the Netflix series Tiger King, joined a group of vocalists criticizing Gucci.
“An advertising campaign like this sends the worst message, which is that tigers are disposable products used for capitalism and discarded at will,” she said. yahoo news, “It diminishes the grandeur of the tiger and makes Gucci look bad.
Several other animal welfare organizations have slammed Gucci. The People for the Ethical Treatment of Animals (PETA) to plead strongly Tell his followers to “Tell them to stop using wild animals in their ads!”
Meanwhile, in a tweet shared on Tuesday, World Animal Protection US wrote: “Gucci is sending the wrong message by promoting tigers as pets and luxuries when they are wild animals that are wild.”
Gucci is sending the wrong message by promoting tigers as pets and luxuries when they are wild animals that are wild. We urge Gucci to stop using wild animals in its campaigns and issue a statement that tigers are out in the wild. https://t.co/r7JAHgWtfH
— World Animal Protection US (@MoveTheWorldUS) 18 January 2022
Gucci stated that “the tigers were photographed following Gucci’s policies and were filmed in an isolated safe environment and then shown in the campaign.”
The use of wild animals in photoshoots has long been a controversial issue. Last year, a couple from Dubai decided to use a tiger gender reveal stunt Similar outrage has spread on social media as well.
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