Exquisite handwoven sarees from Koothampalli in Thrissur district and handloom products from Chendamangalam near Kochi will be among the major “Made in Kerala” products to be showcased on an online sales platform showcasing the state’s expertise.
While Koothampalli is famous for its sarees, Chendamangalam weavers are famous for doublets and sets. shaved (washer). Equally famous are the products of the Balaramapuram weavers and their counterparts in the centers of Kannur and Kasaragod districts.
Products from diverse sectors will be brought under the Made in Kerala brand to provide them greater global visibility for their quality and reliability by discerning buyers.
Industries Minister P. Rajiv says that the online platform is expected to be ready by April. The department is providing all the backup with quality and reliability to the product-manufacturers to gain better business.
“The department is also providing assistance by way of issuing certificates for fair trade practices. Also the department is trying to get more products from the state under Geographical Indication registration so that their recognition can be increased. The Directorate of Industries has appointed one person each at the state level and one person each at the district level to obtain more GI registrations for Kerala products.
“The launch of the online platform is in line with the objective of setting up 1,000 enterprises under the MSME [micro, small and medium enterprises] A sector that will do business of ₹1 lakh crore in a year. This includes scaling up the operations of units that have been identified for the purpose and that have been set up so far, especially under the One Lakh Enterprises campaign 2022,” he says.
Principal Secretary, Industries, APM Mohd Haneesh recently told the handloom and textile industries that promoting various products, especially from renowned stables like Koothampally, would help in giving more exposure to the cultural mosaic of the state and provide more exposure to the weaver communities. will also get a boost.
The Government of Kerala has already launched a business to business platform, www.keralaemarket.com, engaged in manufacturing of products from agriculture, ayurveda, apparel, bamboo, cashew, chemical, coir and cotton, food processing, gems and jewellery. companies have been included. leather, and medical supplies.