New Delhi: Hero MotoCorp has launched a new campaign ‘Khud Ki Sun Le’ for its Destini 125 XTech two wheeler which features the company’s new brand ambassador Siddhant Chaturvedi. The company said the campaign is an informative tool intended to help. To rationalize societal expectations of youth to fit into the widely accepted definition of what is acceptable. Actor Siddhant Chaturvedi is seen riding the Destiny 125 XTEC when on the way he encounters youngsters who are involved in various scenarios where their decisions are overridden by those in the know. other. He does a powerful rap to make these young people aware of the reality behind their obvious choices. The intent of the television advertisement is to start a culture of making brave choices which are backed by discretion, it said.
The firm’s Chief Development Officer Ranjivjit Singh said, “Our message is to empower youth to act on their inclinations and normalize them making brave choices for the better good.” Chaturvedi said, “‘Sun ki Sun Le’ is close to my heart for many reasons, one of them being that it reflects my personality. I have noticed that people don’t take the path of separation easily or the less-travelled one. The obvious reason is either to guess themselves and their gut feeling or go with what is on the side of the majority. In the process, they live with significant laziness while undermining their power of expression. I’ve always done well I believe in the rigors of making informed decisions and I am excited to promote it.” The television ad will be a 360-degree surround campaign conceptualized and executed by McCann Worldgroup across multiple platforms – TV, print, digital and OOH. Panning will do. According to the IMARC Group, the Indian two-wheeler market has reached a volume. 15.2 million units of E in 2021. Looking ahead, it expects the market to reach 42.2 million units by 2027, exhibiting a CAGR of 18.6% during 2022-2027.
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