How can you evaluate the management quality of your business? Here are 5 ways

Management comprises numerous attributes, although when discussing it, many investors often focus predominantly on promoters. Promoters are the individuals who conceive a business idea, take the initiative to launch it, and gather the required resources. 

Undoubtedly, they serve as the driving force behind the establishment and initial development of a company. While promoters are frequently engaged in management activities, especially in the early stages of a company, it’s important to note that management extends beyond the sole domain of promoters.

What makes the management of a business worth your attention?

The assertion that “for numerous investors, the paramount factor is the quality of management” is a widely acknowledged principle in the realm of finance. Investors acknowledge that a company’s triumph or downfall is significantly influenced by the decisions and initiatives of its management team. A capable and seasoned management team possesses the ability to navigate challenges, discern opportunities, and formulate strategic decisions that drive a company towards enduring growth and profitability.

The idea that “as an investor, one lacks influence over the company’s operations or fund utilization” is generally accurate. Certainly, the decision-making authority primarily rests with the management. This underscores the pivotal role of management in determining the company’s trajectory. The decisions, actions, and leadership capabilities of the management exert a significant influence on the company’s performance, both in the short and long term.

How do you assess management quality?

The quality of management is a crucial aspect to contemplate when choosing investments for a portfolio. While investors may have limited control over a company’s stock price or earnings, they can impact their overall portfolio performance by opting to invest in companies led by strong management teams.

Assessing the competency of management: Two vital metrics, Return on Equity (ROE) and Return on Capital Employed (ROCE), serve as indicators of a company’s profitability and efficiency. These metrics offer valuable insights into the competence of a company’s management and its capacity to generate returns for shareholders.

Analysing a company’s Return on Equity (ROE) and Return on Capital Employed (ROCE) in relation to its marginal cost of borrowing (MCB) can offer insights into its financial well-being and its capacity to generate shareholder value. If the company’s ROE and ROCE consistently surpass its MCB, it implies that the returns generated exceed the cost of its capital. This signals that the company is effectively creating value for its shareholders.

Furthermore, when assessing ROE and ROCE across various companies, it is crucial to take into account the unique context of each business. Varied industries and business models exhibit distinct profitability and efficiency norms. For instance, a capital-intensive sector such as utilities might have a lower ROE compared to a service-oriented industry like technology.

Nevertheless, it is essential to emphasize that ROE and ROCE constitute just a couple of the numerous factors that investors need to weigh when assessing a company’s performance. These metrics should be evaluated in conjunction with other relevant factors and within the specific context of each business when making investment decisions.

Checking the accounting quality of a business: Consistency stands as a fundamental element of sound accounting quality. Frequent alterations in accounting practices, qualifications, delays, and other discrepancies can serve as warning signs, suggesting potential issues within an organization.

Businesses might alter their accounting methods to enhance short-term reported earnings, but this practice can distort the actual financial performance and deceive investors. Moreover, consistent alterations in auditors can raise apprehensions regarding the integrity of the financial reporting process or the existence of potential conflicts of interest. Furthermore, delays in submitting financial statements could signify financial challenges, management impropriety, or other underlying issues within the company.

Inconsistencies in accounting practices, qualifications, or reporting timelines can give rise to concerns regarding the quality of financial reporting and the integrity of the presented financial information. Investors, creditors, and other stakeholders should meticulously examine such discrepancies and solicit explanations from the company’s management.

Knowing the corporate structure: Organizations characterized by intricate structures, numerous subsidiaries, and cross-holdings may signal warning signs to prospective investors. Such complex setups can obscure financial transparency, creating difficulties in accurately evaluating the genuine financial health of the company and identifying potential conflicts of interest.

Transactions involving related parties can present opportunities for conflicts of interest, wherein individuals closely connected to the company might prioritize their personal interests over those of minority shareholders. While not all related party transactions are inherently problematic, frequent or unusual transactions can raise concerns.

Judging decisions regarding capital allocation: Unrelated diversifications, acquisitions, and similar activities serve as cautionary signals for investors. When a company enters into businesses unrelated to its core operations, it raises concerns about its capacity to effectively manage and thrive in these new areas. Unrelated diversifications frequently result in value destruction for shareholders. This is because companies might lack the necessary knowledge and proficiency or experience to excel in unrelated businesses, resulting in subpar decision-making and performance.

Additionally, the integration of unrelated businesses can be intricate and expensive, giving rise to operational inefficiencies, clashes in corporate culture, and value erosion. These ventures may harbour undisclosed risks or liabilities, potentially resulting in unforeseen losses for the company. Essentially, new investments should yield returns comparable to or higher than those generated by the company’s existing business segments.

Ownership matters: The extent of promoter holding in a company is indeed a crucial aspect to weigh when assessing its long-term prospects. A substantial promoter holding typically signifies the promoters’ commitment to the company’s success and their alignment of interests with minority shareholders.

The general guideline proposing that a promoter holding below 30 per cent can raise concerns originates from the belief that promoters with a substantial stake in the company are inclined to make decisions that benefit all shareholders, including minority holders. When promoters possess a significant portion of the company’s shares, their heightened financial incentive tends to ensure the company’s long-term viability and growth.

The growth potential and competitive dynamics of the industry in which a business operates significantly influence the decision on where to invest. While emphasizing management quality might limit your investment options, it can certainly shield you from the risk of investing in companies led by inexperienced management. A moderately sized business under competent management holds greater value than a seemingly excellent business relying solely on market sentiments and marketing tactics promoted by a team lacking management expertise.

 

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Updated: 28 Nov 2023, 02:21 PM IST