Millennials are held responsible for “changing the world”. They make up about two-thirds of the Indian consumer market and are also known to have unhealthy eating habits. However, lately, millennials are becoming more aware of healthy eating habits for good health and wellness and are looking for the best health-driven options. While it is true that the world of food is not being disrupted overnight, millennials are certainly leading and driving change in the food revolution. From fast casual to farm-to-table, it seems like every other month we hear about this generation looking for something new and unique to sink their teeth into.
Millennials are the clean brigade with a vengeance. Today’s resourceful and knowledgeable consumers increasingly scrutinize and study the brands they patronize. They dig deep to find the answer to their every doubt. It may start with a Google search, but it’s often a flour brand on a website and social media page or a restaurant that rides the farm-to-fork wave. Farm-to-fork dining is a new concept. Restaurants are riding this wave and have strengthened this experience in India by using farm-fresh ingredients.
Millennials feel a sense of responsibility and awe for our planet which compels them to research and choose brands that respect humanity and the environment. Brands that make this information readily available will be rewarded. It’s perfectly fine to order them, even in a busy schedule, but they’ll be looking for clean and hygienic food manufacturers, and their order depends on it. They have the technology, but now they are using it as before. Faced with a remarkably uncountable number of choices compared to previous generations, Millennials may not stick to the long-standing categories or brands their parents used to buy from.
They are the superficial generation who want to showcase their lifestyle on every social media platform, and they have no qualms about it. This is a big way that the wildfire of healthy and conscious eating is growing, and rightly so. Their plates should have a pop of flavor, style and colors which makes them the perfect delectable Instagram post. There have been cases where chefs and influencers post the food they are eating, their experiences or cooking and follow up on customer leads and try it at home. The saying of this generation is ‘You are what you eat.’ He has adopted clean habits from his family and also red flags on controlling his junk intake. They are condescending who will make amends through work-out and deliberate choices.
They are looking for an authentic story they can trust, and this new generation is loyal too. If your avocado shake is made from fresh produce from the garden and is loaded with antioxidants and nutrients, they will adopt it into their lifestyle. They will go the extra mile and pay extra bucks to make sure every bite is worth it. There is definitely a big change happening. Millennial eaters want to be attracted not by relaxation and happy hours, but by the food and drink that really elevates their lifestyle and energy levels. They care more about where their food comes from, and that’s a good thing on many levels.
Inculcating good eating habits doesn’t have to be too complicated. Despite this, it requires careful preparation, especially with regard to meeting the timetable and sticking to important standards of health and nutrition. Millennials are not only following the trend of achieving good well-being, but are on a path of learning to follow essential and basic rules, deeply examining the extraordinary needs of the body and achieving health goals in an unquestionable manner. are sure to do.